Category: Technical

As we move closer to a World of virtual events, webinars and conferencing platforms are growing exponentially in popularity. One of the fastest-growing webinar platforms is Zoom. Here’s how you can integrate your webinars from Zoom with your Pardot account.

Note: This blog originally detailed two methods of integrating Pardot and Zoom, this has now been updated to reflect Zoom’s Pardot integration method changes from June 2021. 

How to integrate Zoom and Pardot

While Zoom is not a native connector in Pardot like Webex, GoToWebinar and ReadyTalk are, you can still connect your accounts for automation Prospect creation in Pardot, and to leverage Pardot’s tools and features!

Step 1. Install the Pardot App to your Zoom account

1. Go to the Pardot App in Zoom’s App Marketplace
2. Ensure you’re signed in to your Zoom account, and click ‘Install’
3. Confirm the Pardot User details, you’ll need the Email, Password, and User API Key. (You can also exclude any domains to block users of those domains from being added to your Pardot lists)
4. Click ‘Save’

Easy right? Once you have installed the Pardot App to your Zoom account, you can now look to integrate your individual webinars with your Pardot account!

Step 2. Set up your webinar Lists on Pardot

For each webinar you will need to set up three static lists in Pardot:

• Registrants
• Attendees
• Absentees

Step 3. Select your Pardot Lists to use for your webinar

Once you have set up your lists, navigate to your webinar in Zoom and click on Integration, next to ‘Generate Prospects in Pardot via Lists’ select Configure.

From here you can select your Pardot lists:

Now you can run your webinar, Zoom will automatically update your Pardot lists for you to then use for email marketing and other automation!

Considerations

This integration means that Prospects will be created in Pardot through the API, and added to your specified Lists. Consider the below factors with this API integration:

• Unlike the native webinar connectors, Pardot will not be able to automatically score Prospects based on Registering / Attending a webinar via the Scoring Model. 
• The Source Campaign may not be correct, you’ll need to set this using automation. 
• Completion Actions that you would typically use on a Pardot Form capturing registrants, such as sending an autoresponder, notifying a user, etc. aren’t available on Pardot lists – use the lists in automation tools to achieve this.
• Reporting is limited, as you aren’t using a Pardot Form or Landing Page to capture conversions, you’ll need to ensure you are reporting on the Campaign level instead.

If you have any questions on using Pardot for webinars, please don’t hesitate to get in touch!

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In case you aren’t using Zoom and using GoToWebinar instead, check out our Webinar Guide which focuses on managing your webinars through the out-of-the-box connection to GoToWebinar!