Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple tracker domains in their Account Engagement account, it is critical to remain consistent with domain usage across the right assets. Continue reading “Prospect Resubscribe Not Working?”
Author: Zoe Fisher
Are You Getting Value from Account Engagement?
As the saying goes, price is only an issue in the absence of value. This is a more pressing issue when we look at the current economic climate and the ever-increasing challenge of acquisition. Marketers are expected to do more, with less budget. So if you have Account Engagement, but you aren’t sure you are seeing the value from it, stick around to learn more… Continue reading “Are You Getting Value from Account Engagement?”
Prepare for 2024 Changes for Email Senders
Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain could be flagged as spam if you do not prepare. If you are a Marketing Cloud user (Account Engagement or Engagement) and you are concerned about how this might affect you, you’re not alone! This blog aims to answer all of your questions. Continue reading “Prepare for 2024 Changes for Email Senders”
Salesforce Data Cloud and CDPs Explained
If you’re reading this blog, you’re likely interested in a CDP or want to learn more about them. We’ll explain more about CDPs and specifically Salesforce Data Cloud. Continue reading “Salesforce Data Cloud and CDPs Explained”
Salesforce Announces Free Data Cloud and Tableau
At Dreamforce 2023, Salesforce announced that customers with Enterprise, Unlimited or Unlimited Plus Edition will be provisioned with free licenses for Data Cloud and Tableau. Continue reading “Salesforce Announces Free Data Cloud and Tableau “
Salesforce AI: An Overview
Artificial Intelligence (AI) has flooded the tech space in the past year. Chat GPT by OpenAI is the biggest player to shake things up and reach the everyday web user. AI is not new for Salesforce, with Einstein on the scene since 2019, it’s no surprise that Salesforce is ready for a fast-paced evolution of its product offering to align with current demand.
Account Optimizer for Account Engagement
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces factors that could be affecting the performance of your account and provides you with a recommended action and the priority for this. Continue reading “Account Optimizer for Account Engagement”
Marketing App Extensions for Account Engagement
Account Engagement is increasing its extensibility, and we’re seeing some exciting developments in tracking and triggering external actions on our Prospects. I’ll break down what these extensibility features are, and how you can use them.
Continue reading “Marketing App Extensions for Account Engagement”
Data Backups for Account Engagement
Any Administrator or Super User has experienced the painful realisation that something has gone wrong. It may have been an automation rule, an import, or a discrepancy between Salesforce and Account Engagement. Unfortunately, there isn’t a magical undo button for these things. However, if you follow good practices, you can protect your account against issues caused by mistakes. Continue reading “Data Backups for Account Engagement”
Spring ‘23 Release for Marketing Cloud Account Engagement
The Spring ‘23 release seems to have a bit of a running theme around maintenance and technical setup, with no updates for the marketer’s experience on the platform. One of the core values of Salesforce is trust, and this release seems to be ensuring their platform can remain a trusted tool to use. We may see more updates to features and tools in later releases this year instead. Let’s dive into the updates and what you need to know. Continue reading “Spring ‘23 Release for Marketing Cloud Account Engagement”
Simplify Prospect Opt Out Update
Prior to the Spring’23 Release, admins would have the option to set whether Salesforce or Account Engagement (Pardot) is the source of truth (the winner) for prospect opt out status. However, based on valued feedback from the community, the third sync option for the Opt Out field ‘Use the most recently updated field value’ will be made available again on 13 June 2023. This means you no longer need to select one system to be the master and ‘win’ if there is a data discrepancy but the system with the most recently updated value will take ownership. It is essential to make sure field history tracking is enabled on the Opted Out field for Lead and Contact records if you choose this option. Read on to learn more about the considerations before choosing which option is best for you.
Winter’23 Release: Account Engagement Preview
The Winter ’23 release account engagement preview is out, and I’ve rounded up my main takeaways so far. These are subject to change so make sure you check back closer to the release dates. The release is scheduled for 9/9, 7/10 and 14/10 weekends.
Continue reading “Winter’23 Release: Account Engagement Preview”