Emails make up the core of any marketing automation platform, and Account Engagement is no exception. Whether you are sending targeted email communications or automated nurture or response emails, it is crucial that your emails work. While it might look great in the Editor itself, do you always review how it looks on mobile devices? Continue reading “Put Mobile First in your Email Marketing”
Author: Dorottya Dvorak
Build your Landing Pages with UX in mind
You might have heard the expression “Solve for one, extend to many” – the mantra of inclusive design, which is a huge part of UX conversations. When it comes to Account Engagement Landing Pages, I believe this methodology is about making your pages easy to use for everyone. Continue reading “Build your Landing Pages with UX in mind”
How to improve User Experience on Forms
When it comes to forms, a high submission rate is every marketer’s dream. However, quite often we face bad user experience on forms, which can even prevent the submission itself. Lucky for us, there are plenty of ways to make Account Engagement forms more user-friendly – read on for my top 3 picks.
Retain Your Customers With Account Engagement (Pardot)
Looking to retain your customers with Account Engagement (Pardot)?
Often, organisations use Account Engagement to focus on new leads. It can be easy to forget to nurture and connect with existing customers. We can help you develop your customer strategy, and give you best practice advice around executing it.
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Power Up Your Events with Account Engagement
Events are a huge part of many organisations’ marketing strategies, including handling registrations and communications. Combining multiple platforms and lots of data can be a big challenge. But we can help you to level up your events with Account Engagement in no time.
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How to Run a Successful Global Account Engagement (Pardot) Account
Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world. We helped many businesses with the implementation, day-to-day operations, and building strategy for global teams. From organisation and access to brand consistency and training, we’ve seen it all.
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Files in Account Engagement (Pardot)
As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest whitepaper, or a Javascript file doing all the magic on your forms, all of these exist on the platform as files. However, we often take them for granted without thinking about how they should be used. Now, that’s all about to change!
Manage your Webinar Campaigns with Account Engagement
Integrating your webinar platform with Account Engagement allows webinars to become part of your marketing automation strategy. Lucky for us offers an out-of-the-box connection to the GoToWebinar platform that can work seamlessly with your campaigns.
Continue reading “Manage your Webinar Campaigns with Account Engagement”
Say Goodbye to Real-Time Automation Rules
Automation Rules are one of the most powerful tools in Account Engagement (Pardot). Whether that is your lead management or opt-in process, this tool is essential to keep everything working. However, as of the Summer ’23 Release, real-time automation rules will become a thing of the past.
Continue reading “Say Goodbye to Real-Time Automation Rules”
No more Spam Form submission in Pardot
Spam form submission is one of the most challenging causes of security risks in the Account Engagement (Pardot) platform. They open a gate not only into your marketing platform but your CMS as well, so you have to protect your platforms and be prepared.
How to build an organised Account Engagement (Pardot)
Let’s imagine a library before we talk about Account Engagement (Pardot). Books are organised by genres to separate shelves and often categorised in alphabetical order. This makes it easy to find the book you need. Now, why can’t we have that, in the form of an organised account?
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Analytics for Marketing in Salesforce fashion
With Salesforce’s Analytics Studio, it is no longer difficult to create a connection between marketing execution and performance. However, there are times when the out-of-the-box B2B Marketing dashboards in Analytics Studio are just not enough. That’s when our Analytics team steps in.
Continue reading “Analytics for Marketing in Salesforce fashion”