What is Marketing Automation?

In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels.

It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open and the videos they watch.

This insight combined with the sophistication of technology allows you to automate your marketing communications so that they truly are relevant, timely and targeted. At Nebula, our preferred solution is Pardot as we feel it is feature rich, while at the same time easy to use.

Pardot Implementation

Our Pardot implementation packages are designed to help you with the technical aspects of the implementation and get your team up to speed with the new technology as quickly as possible.

Typically, you’ll have your first campaigns running within 30 days and the full onboarding process completed within 60 days.

Pardot Training Course

Whether you're brand new to Pardot or need a refresher to take your Marketing Automation to the next level, Nebula's one-day Pardot training course will give you all the knowledge you need to succeed.

Pardot Strategy & Ongoing Support

Implementing Pardot is a great time to review your marketing efforts as the technology will enable you to do things that were not possible prior to implementation.

We can also support you in continually optimising your use of Pardot well beyond the Quick Start. This may include:

• Strategy & Automation Workshops
• User Training
• Email and Landing Page Design
• Lead Scoring Setup
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