Web accessibility has gained significant traction in recent years. Over the past 12 months, here at Nebula, we have shifted our focus to reviewing and discussing accessibility.
Category: Marketing
Marketing Cloud Growth: brand new marketing automation from Salesforce… wait, what?
There’s a new kid on the Marketing Cloud block and it’s causing quite a stir! Salesforce have publicly announced Marketing Cloud Growth Edition, available in some regions from today.
Announcing the Salesforce Certified Marketing Associate credential
New year, new credential! Salesforce has today announced the new Salesforce Certified Marketing Associate. This brand new certification allows marketers to prepare for a career in Salesforce marketing and demonstrate their understanding of the platform.
Continue reading “Announcing the Salesforce Certified Marketing Associate credential”
What You Should Know About Repeatable Engagement Programs
An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can be used for many cases but be cautious before you start building yours. Continue reading “What You Should Know About Repeatable Engagement Programs”
At Last, You Can Now Set Engagement Studio Wait Times in Hours
The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally arrived in the Winter ‘24 update for Account Engagement (fka Pardot) users. Continue reading “At Last, You Can Now Set Engagement Studio Wait Times in Hours”
Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success
In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions. Whilst the potential benefits are immense, navigating the landscape of email marketing requires finesse, attention to detail and evaluation over time. Continue reading “Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success”
Custom Email Preference Centre – What is it?
An Email Preference Centre is a place where your known prospects can subscribe (or unsubscribe) to the types of communications they receive from you. The intention of having this is to allow your prospects to choose which communications they are interested in reading about. Continue reading “Custom Email Preference Centre – What is it?”
Put Mobile First in your Email Marketing
Emails make up the core of any marketing automation platform, and Account Engagement is no exception. Whether you are sending targeted email communications or automated nurture or response emails, it is crucial that your emails work. While it might look great in the Editor itself, do you always review how it looks on mobile devices? Continue reading “Put Mobile First in your Email Marketing”
Stop Talking about Data Hygiene and Start Taking Action!
One of the most common phrases I hear when speaking with customers is “We just need to sort our data quality”. It’s a commonly repeated refrain, often with little activity beyond that. It seems that people don’t know where to start. Continue reading “Stop Talking about Data Hygiene and Start Taking Action!”
Marketing GPT – What’s it all about?
So there we have it – the future of AI has arrived at Salesforce. Following the swift rollout of Sales GPT and Service GPT, Salesforce announced Marketing and Commerce GPT at Connections in June. Continue reading “Marketing GPT – What’s it all about?”
Build your Landing Pages with UX in mind
You might have heard the expression “Solve for one, extend to many” – the mantra of inclusive design, which is a huge part of UX conversations. When it comes to Account Engagement Landing Pages, I believe this methodology is about making your pages easy to use for everyone. Continue reading “Build your Landing Pages with UX in mind”
Team Nebula at London’s Calling 2023
With an impressive lineup of speakers, hands-on workshops, and networking opportunities, London’s Calling 2023 had something on offer for everyone.