Many of us have been eagerly awaiting the option to copy assets across Business Units, and the Summer 2023 release did not disappoint. Account Engagement Bulk Asset Copy Flow is here!
Category: New Features
Marketing Cloud Growth: brand new marketing automation from Salesforce… wait, what?
There’s a new kid on the Marketing Cloud block and it’s causing quite a stir! Salesforce have publicly announced Marketing Cloud Growth Edition, available in some regions from today.
At Last, You Can Now Set Engagement Studio Wait Times in Hours
The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally arrived in the Winter ‘24 update for Account Engagement (fka Pardot) users. Continue reading “At Last, You Can Now Set Engagement Studio Wait Times in Hours”
Marketing GPT – What’s it all about?
So there we have it – the future of AI has arrived at Salesforce. Following the swift rollout of Sales GPT and Service GPT, Salesforce announced Marketing and Commerce GPT at Connections in June. Continue reading “Marketing GPT – What’s it all about?”
Salesforce AI: An Overview
Artificial Intelligence (AI) has flooded the tech space in the past year. Chat GPT by OpenAI is the biggest player to shake things up and reach the everyday web user. AI is not new for Salesforce, with Einstein on the scene since 2019, it’s no surprise that Salesforce is ready for a fast-paced evolution of its product offering to align with current demand.
Account Optimizer for Account Engagement
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces factors that could be affecting the performance of your account and provides you with a recommended action and the priority for this. Continue reading “Account Optimizer for Account Engagement”
Summer ’23 Release – Our Salesforce Hot Picks
Summer is just around the corner and with it comes the Summer ’23 release notes. Our Salesforce team has put together their favourite new features. Take a look at what we’re looking forward to seeing in Salesforce.
Continue reading “Summer ’23 Release – Our Salesforce Hot Picks”
Summer ’23 Release – Our Account Engagement Hot Picks
It’s that time again! The Summer ’23 release notes have arrived and our Marketing Cloud team have put together their favourite features. Take a look at what we can’t wait to see in Account Engagement.
Continue reading “Summer ’23 Release – Our Account Engagement Hot Picks”
Spring ‘23 Release for Marketing Cloud Account Engagement
The Spring ‘23 release seems to have a bit of a running theme around maintenance and technical setup, with no updates for the marketer’s experience on the platform. One of the core values of Salesforce is trust, and this release seems to be ensuring their platform can remain a trusted tool to use. We may see more updates to features and tools in later releases this year instead. Let’s dive into the updates and what you need to know. Continue reading “Spring ‘23 Release for Marketing Cloud Account Engagement”
Winter ’23 Release: Our Top 5 Sales Cloud Features
It’s finally here… the highly anticipated release notes are now available, outlining all of the new features & functionality that will become available in September/October. To find out when the release will be available in your org, check out the Maintenance Calendar.
Carry on reading to find out what our top 5 features are in the Winter ’23 release…
Continue reading “Winter ’23 Release: Our Top 5 Sales Cloud Features”
Use Cases for Conditional Completion Actions
There are many blog posts flying around about Conditional Completion Actions, and I can understand why. This awesome new feature is something to shout about! If you’re wondering how you can apply these to your Pardot instance, continue reading on. Continue reading “Use Cases for Conditional Completion Actions”
Slack for Marketing Cloud Account Engagement
I recently found out the name Slack is an acronym for “Searchable Log of all Conversations and Knowledge”. We can now add that it is also a log of won opportunities, marketing engagements and new cases. Slack is expanding its – very impressive – list of integrations to further enable productivity for Salesforce. Read on to find out the latest on Account Engagement (Pardot).
Continue reading “Slack for Marketing Cloud Account Engagement”