Web accessibility has gained significant traction in recent years. Over the past 12 months, here at Nebula, we have shifted our focus to reviewing and discussing accessibility.
Category: MC Account Engagement
Account Engagement Bulk Asset Copy Flow
Many of us have been eagerly awaiting the option to copy assets across Business Units, and the Summer 2023 release did not disappoint. Account Engagement Bulk Asset Copy Flow is here!
What You Should Know About Repeatable Engagement Programs
An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can be used for many cases but be cautious before you start building yours. Continue reading “What You Should Know About Repeatable Engagement Programs”
Prospect Resubscribe Not Working?
Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple tracker domains in their Account Engagement account, it is critical to remain consistent with domain usage across the right assets. Continue reading “Prospect Resubscribe Not Working?”
Lead Source Tracking in Account Engagement (Pardot)
Firstly, what is ‘lead source’?
Let’s start by defining what a ‘lead source’ actually is and why we use it. Continue reading “Lead Source Tracking in Account Engagement (Pardot)”
Are You Getting Value from Account Engagement?
As the saying goes, price is only an issue in the absence of value. This is a more pressing issue when we look at the current economic climate and the ever-increasing challenge of acquisition. Marketers are expected to do more, with less budget. So if you have Account Engagement, but you aren’t sure you are seeing the value from it, stick around to learn more… Continue reading “Are You Getting Value from Account Engagement?”
Prepare for 2024 Changes for Email Senders
Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain could be flagged as spam if you do not prepare. If you are a Marketing Cloud user (Account Engagement or Engagement) and you are concerned about how this might affect you, you’re not alone! This blog aims to answer all of your questions. Continue reading “Prepare for 2024 Changes for Email Senders”
At Last, You Can Now Set Engagement Studio Wait Times in Hours
The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally arrived in the Winter ‘24 update for Account Engagement (fka Pardot) users. Continue reading “At Last, You Can Now Set Engagement Studio Wait Times in Hours”
Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success
In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions. Whilst the potential benefits are immense, navigating the landscape of email marketing requires finesse, attention to detail and evaluation over time. Continue reading “Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success”
Boosting Form Security: The Vital Role of Visible reCAPTCHA in Marketing Forms
As we know, having a form on your site or landing page is an effective way of obtaining information from your prospects. That’s why it’s important to keep an eye out on your form functionality and submission rates for unexpected errors. Form submission errors can be a major issue if left unnoticed. Continue reading “Boosting Form Security: The Vital Role of Visible reCAPTCHA in Marketing Forms”
Custom Email Preference Centre – What is it?
An Email Preference Centre is a place where your known prospects can subscribe (or unsubscribe) to the types of communications they receive from you. The intention of having this is to allow your prospects to choose which communications they are interested in reading about. Continue reading “Custom Email Preference Centre – What is it?”
Put Mobile First in your Email Marketing
Emails make up the core of any marketing automation platform, and Account Engagement is no exception. Whether you are sending targeted email communications or automated nurture or response emails, it is crucial that your emails work. While it might look great in the Editor itself, do you always review how it looks on mobile devices? Continue reading “Put Mobile First in your Email Marketing”