by Dorottya Dvorak 
Integrating your webinar platform with Account Engagement allows webinars to become part of your marketing automation strategy. Lucky for us offers an out-of-the-box connection to the GoToWebinar platform that can work seamlessly with your campaigns.
Nebula has helped customers to integrate GoToWebinar with Account Engagement, which provides many benefits in terms of reducing administrative overheads, improving data accuracy, and ensuring correct tracking and follow-ups of webinar registrants and attendees.
In our guide, we share the essential steps for a fully connected webinar campaign with GoToWebinar, such as:
- Running your invitation email campaign from Account Engagement with aligned branding
- Include multiple webinar registrations in one form
- Segmenting further your registered prospects and target them with optimised communication
- Sharing the recording of your webinar and use it for lead generation
Note! In March 2023 we updated our guide to accommodate the name change from Pardot to Account Engagement. The new version also includes a couple of features that have been released since the first version was published in 2019.
If you want help executing any of your webinar campaigns in Account Engagement, you can get in touch with us.