Integrating your webinar campaigns with Pardot allows webinars to become part of your marketing automation strategy. Pardot offers more than one out-of-the-box connection to WebEx, ReadyTalk and GoToWebinar – all of them working seamlessly with your campaigns.
In our guide we share the essential steps for a fully connected webinar campaign with GoToWebinar, such as:
- Run your invitation email campaign from Pardot with aligned branding
- Segment further your registered prospects and target them with optimised communication
- Share the recording of your webinar and use it for lead generation
If you want help executing any of your campaigns, you can get in touch with us.