To Be, or Not to Be… Resending Emails?
Resending emails sounds like a logical decision to implement in your marketing campaign but, if your first email hasn’t received good open rates should you bother with resends? My answer: Yes, you should, just not all of them.
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Selective Syncing from Both Sides of the Fence
Sometimes you might need to limit the data that syncs between Salesforce and Pardot. Here’s a quick overview of how you can be more selective with your data syncing.
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Why you should start using Grading in Pardot
Do you as a marketer want to send prospects to your sales team that are as close to an ideal customer as possible? Then I suggest you start using Grading in Pardot.
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Why We’re Excited for London’s Calling 2020
London’s Calling is Europe’s largest community led event for Salesforce Professionals. At Nebula, it’s one of the Salesforce events we look forward to the most. But we have reasons to be SUPER excited this year…
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What to do when your Pardot is Deactivated
With every campaign run, configured automation and email sent, the target of Pardot users is to have a successful account in place. But there are cases when that success is interrupted, when your Pardot is deactivated. This post explains what to do when that occurs.
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Salesforce Surveys – Feedback at your Fingertips
Feedback is a powerful source of insight for any organisation aiming to improve their customers experience. What better way than to have that insight available natively in Salesforce? Introduced in Spring ’18, Salesforce Surveys have evolved significantly. New features are delivered in every release and 2020 will not disappoint!
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The Pardot January ’20 Release Is Here…
New year, new features. Pardot have kicked off 2020 with some really fantastic product updates, due to be released by the 17th January. From HML and Snippets on landing pages and forms, to customisable email resubscribe messages, there’s something for everyone.
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Keep your Pardot and LinkedIn Accounts Connected
Both Pardot and LinkedIn are considered essential elements of a successful B2B marketing strategy. What if you were able to combine the functionalities of two platforms? Well, that is all possible and I’m here to tell you how.
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Chrome Security Changes and Pardot
Chrome have improved their security for users and are moving to a secure-by-default model. This model has the potential to stop third-party cookies from functioning. Find out how this affects your Pardot account below…
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What is Campaign Member Sync?
You may have already read our blog on Connected Campaigns. (If you haven’t I highly recommend doing that first!) As you connect your Pardot campaigns to Salesforce, you will need to decide whether to sync prospects into those campaigns.
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Be More personal With One to One Emails
Can you tell what messages your sales teams are sending to your leads and contacts? Did you know there is a way that you can track this? Continue reading to find out how One to One emails can help you.
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Find your Naming Convention for 2020
People I work with know how much I love consistency, especially with naming conventions for campaigns. And really, what could be a better way to begin 2020 than to start thinking about yours?
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