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Top Tools for your Account Based Marketing Strategy

Top Tools for your Account Based Marketing Strategy

Recently, a lot of my customers have been enquiring about how they can improve their Account-Based Marketing (ABM) strategy using Salesforce and Pardot. There are several features available now that can be leveraged for ABM. Read on to find out the different use cases for these tools!

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Apple’s Mail Privacy Protection, What Does it Mean for Marketers?

Apple’s Mail Privacy Protection, What Does it Mean for Marketers?

In September 2021 Apple released their latest update to iOS which includes a raft of new features. It included one that’s caused quite the stir for marketers: Mail Privacy Protection (MPP).

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Code Sharing With Classes in LWC

Code Sharing With Classes in LWC

There are some well-established methods for code sharing in LWC: We can compose entire UI components in the HTML template, or via Lightning App Builder. Or we can create a service component, and then export functions from that component (see the Developer Guide). But sometimes neither of those is appropriate

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5 Exciting New Features in the Winter ’22 Release!

5 Exciting New Features in the Winter ’22 Release!

With the Winter ’22 release just days away, we thought we would list some of the new Salesforce features we are most excited to see!

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Boost your Customer Experience with NPS Surveys in Pardot

Boost your Customer Experience with NPS Surveys in Pardot

NPS, or Net Promoter Score, surveys are a great way to monitor your customer experience in a consistent and well established way. A simple score from 0 to 10 tells you how likely a customer is to recommend your business. And it allows you to track changes in customer experience over time. Typically, surveys are […]

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Winter’22 Release: Pardot New Features and Updates

Winter’22 Release: Pardot New Features and Updates

The Winter’22 release is coming soon. Bringing with it several exciting new features and updates to make every B2B marketer’s dreams come true! As a result, we have additional drag and drop builders. As well as integrations galore. In addition, it will be easier to filter list views in Pardot and Salesforce. Furthermore there are […]

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How to renew an expiring Salesforce Certificate?

How to renew an expiring Salesforce Certificate?

“Error: Certificates in your Salesforce org will expire soon”. Have you received this email and not sure what it means? Likewise, wondering what will happen if you do nothing? Or, have you simply seen it as spam and consequently forgotten about it. Or ignored it for too long and as a result something has stopped […]

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Setting up Multiple Currencies in Salesforce

Setting up Multiple Currencies in Salesforce

Does your organisation operate in multiple Countries? Do users need to be able to view opportunities and quotes in their local currency? If you answered yes, then the multiple currency feature in Salesforce might be something you want to look into!

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Improve your data quality by activating the Country/State Picklist

Improve your data quality by activating the Country/State Picklist

When implementing Salesforce, the Country/State picklist is a feature most people would expect to automatically be configured. However, this is not the case. Salesforce likes to give you the option. So you can switch from a free text field to a standardised list of values. Improve data quality by activating the Country/State picklist. Keep reading […]

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Empower your Pardot with Pardot Einstein

Empower your Pardot with Pardot Einstein

Pardot Einstein is a set of AI-powered features for your marketing automation through Pardot. Empower your Pardot with Pardot Einstein today!

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Integrate your Social Marketing with Pardot

Integrate your Social Marketing with Pardot

Social marketing connectors have been around for a long time, allowing marketers to manage their social campaigns from Pardot. But even though they’ve been available for years, they are easily forgotten and not at all leveraged. So here I am now, trying to shine some light on this great feature.

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Pardot Reporting: What, Where and How?

Pardot Reporting: What, Where and How?

Over the past years, we have seen many great new features rolled out, all related to Pardot Reporting. However, confusion can rise quickly. It’s not always easy to tell what reporting is available to you, where can you find it, and how you can make the most out of it. Hopefully, my post will help […]

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