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Marketing Cloud Growth: brand new marketing automation from Salesforce… wait, what?

Marketing Cloud Growth: brand new marketing automation from Salesforce… wait, what?

There’s a new kid on the Marketing Cloud block and it’s causing quite a stir! Salesforce have publicly announced Marketing Cloud Growth Edition, available in some regions from today.

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How to Set Up a Custom Domain for Your Salesforce Digital Experience

How to Set Up a Custom Domain for Your Salesforce Digital Experience

In the world of customer engagement, having a personalised and branded space for your community is essential. Salesforce Digital Experiences provide a powerful platform for collaboration and interaction, and one way to enhance your Digital Experience is by setting up a custom domain to make this personal to your brand. 

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Unveiling the Power of Salesforce Sandboxes: Best Practices and Benefits

Unveiling the Power of Salesforce Sandboxes: Best Practices and Benefits

Salesforce sandboxes are a powerful tool that can help you develop, test, and deploy customisations and new features more efficiently. In this blog post, we will explore the benefits of using a Salesforce sandbox and the best practices for using it.

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Announcing the Salesforce Certified Marketing Associate credential

Announcing the Salesforce Certified Marketing Associate credential

New year, new credential! Salesforce has today announced the new Salesforce Certified Marketing Associate. This brand new certification allows marketers to prepare for a career in Salesforce marketing and demonstrate their understanding of the platform.

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Contract Management – Utilising Salesforce CPQ with Contract Amendments

Contract Management – Utilising Salesforce CPQ with Contract Amendments

This is the second in a series of blogs covering all aspects of Contract Management in CPQ, see the first blog on the fundamentals of Contracts and Renewals here.

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How Revenue Intelligence Drives Sales Success

How Revenue Intelligence Drives Sales Success

Sales leaders face many challenges in today’s competitive and dynamic market. They must manage their teams, optimise their strategies, and deliver results that meet their goals. But how can they do all that without having an accurate forecast?

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What You Should Know About Repeatable Engagement Programs

What You Should Know About Repeatable Engagement Programs

An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can be used for many cases but be cautious before you start building yours. 

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Prospect Resubscribe Not Working?

Prospect Resubscribe Not Working?

Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple tracker domains in their Account Engagement account, it is critical to remain consistent with domain usage across the right assets.

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Lead Source Tracking in Account Engagement (Pardot)

Lead Source Tracking in Account Engagement (Pardot)

Firstly, what is ‘lead source’?  Let’s start by defining what a ‘lead source’ actually is and why we use it.

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Salesforce CPQ Contracts & Renewals: Automating Your Sales Process

Salesforce CPQ Contracts & Renewals: Automating Your Sales Process

Salesforce CPQ has many functions and features to help automate and improve your business processes. The Contracts and Renewal process is a key element for any business. 

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Are You Getting Value from Account Engagement?

Are You Getting Value from Account Engagement?

As the saying goes, price is only an issue in the absence of value. This is a more pressing issue when we look at the current economic climate and the ever-increasing challenge of acquisition. Marketers are expected to do more, with less budget. So if you have Account Engagement, but you aren’t sure you are […]

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Prepare for 2024 Changes for Email Senders

Prepare for 2024 Changes for Email Senders

Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain could be flagged as spam if you do not prepare. If you are a Marketing Cloud user (Account Engagement or Engagement) and you are concerned about how this might affect you, you’re […]

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