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Landing Page Multivariate Testing in Pardot

Landing Page Multivariate Testing in Pardot

With landing page multivariate testing in Pardot you have the opportunity to experiment and review how you can improve your visitor and conversion rates.

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Passing Your Pardot Consultant Exam

Passing Your Pardot Consultant Exam

The Salesforce Certified Pardot Consultant program is designed for individuals who have experience implementing the Pardot application.

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My Biggest Take Away From London’s Calling…..

My Biggest Take Away From London’s Calling…..

…….dont wear heels!!! OK, that’s not entirely true, my biggest take away from London’s calling was the ‘Power of One’ formula and I’ll come onto that shortly, but I do feel compelled to mention that you definitely shouldn’t wear heels to this event, as I did. It’s flat shoes, trainers, all the way….

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Handling Empty Field Values in Pardot

Handling Empty Field Values in Pardot

Understanding how Pardot handles data can stop you getting into some sticky situations with your Pardot instance. Pardot’s approach to data is ‘more is more’. What this means is that it would rather have a value in a field than no value at all.

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Passing your Pardot Specialist Exam

Passing your Pardot Specialist Exam

As a Pardot user, the Pardot Specialist Exam is a great affirmation of your Marketing Automation career. It will test your familiarity with the Pardot platform, automation, and awareness of the integrations.

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Things We Love About the Pardot Spring ’19 Release

Things We Love About the Pardot Spring ’19 Release

It’s a wonderful time of year, the snow is melting, the sun is starting to appear, and the Pardot Spring ’19 Release is here! Here are our favourite features:

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The cost of not having a data backup

The cost of not having a data backup

One of the many aspects that many don’t consider when managing Salesforce is protecting your data from loss or corruption. A CRM system is only as powerful as the data you hold in it.

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Ways You Can Use Pardot Automation Rules

Ways You Can Use Pardot Automation Rules

There are so many ways you can use automation rules in Pardot, it can be daunting to think of the best uses for them. To help get you started, here’s a list of some of the use cases I’ve seen for Pardot automation rules.

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How Can Custom Redirects Help You?

How Can Custom Redirects Help You?

Custom Redirects act as personalised tracked links that can be used to optimise your marketing campaigns in many different ways. They allow you to track any link on your website or third party site.

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Manage your Webinar Campaigns with Pardot

Manage your Webinar Campaigns with Pardot

Integrating your webinar campaigns with Pardot allows webinars to become part of your marketing automation strategy. Download our guide to learn how you can succeed.

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How to Make Your Emails Accessible

How to Make Your Emails Accessible

1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That’s potentially a lot of email subscribers who require accessible emails. So what can we do as marketers to be inclusive with our emails, and ensure the customer experience is as positive as possible?

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How to Ensure Stakeholder Buy-in for Marketing Automation Success

How to Ensure Stakeholder Buy-in for Marketing Automation Success

You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor.

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