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The Pardot January ’20 Release Is Here…

The Pardot January ’20 Release Is Here…

New year, new features. Pardot have kicked off 2020 with some really fantastic product updates, due to be released by the 17th January. From HML and Snippets on landing pages and forms, to customisable email resubscribe messages, there’s something for everyone.

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Keep your Pardot and LinkedIn Accounts Connected

Keep your Pardot and LinkedIn Accounts Connected

Both Pardot and LinkedIn are considered essential elements of a successful B2B marketing strategy. What if you were able to combine the functionalities of two platforms? Well, that is all possible and I’m here to tell you how.

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Chrome Security Changes and Pardot

Chrome Security Changes and Pardot

Chrome have improved their security for users and are moving to a secure-by-default model. This model has the potential to stop third-party cookies from functioning. Find out how this affects your Pardot account below…

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What is Campaign Member Sync?

What is Campaign Member Sync?

You may have already read our blog on Connected Campaigns. (If you haven’t I highly recommend doing that first!) As you connect your Pardot campaigns to Salesforce, you will need to decide whether to sync prospects into those campaigns.

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Be More personal With One to One Emails

Be More personal With One to One Emails

Can you tell what messages your sales teams are sending to your leads and contacts? Did you know there is a way that you can track this? Continue reading to find out how One to One emails can help you.

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Find your Naming Convention for 2020

Find your Naming Convention for 2020

People I work with know how much I love consistency, especially with naming conventions for campaigns. And really, what could be a better way to begin 2020 than to start thinking about yours?

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How to Report on Pardot Engagement in Salesforce

How to Report on Pardot Engagement in Salesforce

“We would like to review the Pardot engagement on our campaigns, how can we do that?”. Working with Pardot customers over the years, this is one of the questions that I hear the most. And now, with the recent updates in Salesforce, we finally have some great solutions to offer.

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Time to Spring into Action

Time to Spring into Action

It’s that time of year again. We may still be in Autumn, running Salesforce Winter. However, Spring’20 is just around the corner.

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Running Salesforce over the Festive Season

Running Salesforce over the Festive Season

The festive season is a time to wind down and prepare for the new year for many businesses. A lot have code or development freezes because of the vital end of year figures coming out. Others have a skeleton crew because people are using up their annual leave. And this can often leave you wondering, […]

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Join a Trailblazer Community Group Today

Join a Trailblazer Community Group Today

Trailblazer Community Groups give you the opportunity to meet your peers. Organised by Salesforce customers, they are held on a regular basis (although the frequency is different for different groups) in locations all over the World. This blog will break down what they are, how you can join, and the benefits of doing so.

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What are Lightning Sandboxes and what can they do for you?

What are Lightning Sandboxes and what can they do for you?

One of the main announcements from Dreamforce 2019 that got us Salesforce geeks extremely excited was Lightning Sandboxes. A Sandbox is basically a play area in which you can try things out, make mistakes and build code for deployment to Production.

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Winning Big With Pardot Training

Winning Big With Pardot Training

We see it all the time, teams with fantastic strategical ideas, and wonderful marketers who can’t put their plans into action due to a lack of Pardot knowledge. If this is your team, it’s time to get some training organised. But how do you know what to ask for in a Pardot training session?

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