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New Feature: Pardot for Lightning

New Feature: Pardot for Lightning

For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!

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Pardot Winter ‘19 Release: Engagement Studio

Pardot Winter ‘19 Release: Engagement Studio

This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio.

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Important Update: Google Ads is changing the way you track ad clicks in Pardot

Important Update: Google Ads is changing the way you track ad clicks in Pardot

“Important: Google Ads parallel tracking will be automatically turned on.” If you are a marketer then you have probably received this subject line in your inbox

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Opportunity stages, how to get them right

Opportunity stages, how to get them right

I am involved in a lot of Salesforce projects, from initial implementations to rebuilds and refreshes; and everyone will at some point include a discussion about Opportunity Stages. Read my learnings and suggestions to help you get the most of this vital element of Salesforce.

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Winter ’19 Release Blog

Winter ’19 Release Blog

With the nights drawing in, the air getting colder and the countdown to Christmas starting (what, wait, did I just say Christmas?!), it can only mean one thing, the Winter ’19 release is upon us ☺.

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Salesforce Automation Overview

Salesforce Automation Overview

Salesforce Automation Overview Salesforces success is largely due to its unrivalled customisation options. The CRM solution can be moulded to your unique business processes, allowing for immeasurable customisation options. Salesforce doesn’t break this trend when it comes to automation.

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How is Pardot Affected by Launching a New Website?

How is Pardot Affected by Launching a New Website?

Is your company planning to make major changes to your website, but you're not sure what it would mean for marketing automation activities?

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Website Launch for Pardot – Week of the Launch

Website Launch for Pardot – Week of the Launch

You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch and now the time is here.

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Website Launch for Pardot – Ensure your Tracking is Ready

Website Launch for Pardot – Ensure your Tracking is Ready

The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and interest through their online behaviour thanks to web cookies.

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Website Launch for Pardot – Prepare your Initial Tasks

Website Launch for Pardot – Prepare your Initial Tasks

Whether you’re launching a whole new website for your company, or just considering making changes to your existing pages, it’s always best to prepare well in advance and first of all, make a list of what you’d need to look out for.

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B2B Marketing Success – Our Top Tips

B2B Marketing Success – Our Top Tips

One thing my customers always want to know is how other companies are achieving success. The question applies not only to the technology they’re using, but the marketing strategy itself.

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How To Succeed With Your Email Marketing

How To Succeed With Your Email Marketing

Email Marketing Industry Some people might believe that Email Marketing is dead, but we know that it is not. Especially if you are targeting B2B customers. Are you not yet convinced?

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