Insights

Clear filter X
Personalised Download in Pardot for your Prospects

Personalised Download in Pardot for your Prospects

For certain marketing campaigns you need to find a way to send personalised download files to your Pardot prospects. These situations could be the sending of a certification document or targeted information to your key accounts.

Read
Trick or Treat With Pardot

Trick or Treat With Pardot

Halloween is fast approaching, and with Halloween comes both tricks… and treats. So to celebrate, here are some of Pardot’s features tricks and treats.

Read
Pardot is Activating IP Location!

Pardot is Activating IP Location!

Pardot already offers the option to add IP location to your account, but they have recently announced that this feature will soon be enabled on all Pardot accounts!

Read
Pardot Operational Emails: Why, When and How

Pardot Operational Emails: Why, When and How

Pardot Operational Emails allow you to send vital information to prospects, even if they have previously unsubscribed. You may be looking to send a critical email to a prospect and find yourself unable to because they have unsubscribed.

Read
Should I Forward Pardot Emails? No!

Should I Forward Pardot Emails? No!

One of the most common request I come across is: “How can users forward Pardot emails to their customers?“. Whether it is for an event invite or a promotional email, simply forwarding a tracked Pardot email can cause serious issues.

Read
Pardot Tracker Domains… What’s New?

Pardot Tracker Domains… What’s New?

Pardot Tracker Domains have been around for a while, but with the August ’19 release, there’s something new which will make the lives of anyone managing multiple brands from one Pardot instance infinitely easier.

Read
Debugging For Salesforce Developers

Debugging For Salesforce Developers

A bug has been reported in production and there’s no obvious path to the problem. What are you going to do? A build process is failing and the errors make no sense. What are you going to do? A report is showing you things in the data that just shouldn’t happen. What are you going […]

Read
Pardot Dynamic Lists and Salesforce Campaign Member Status

Pardot Dynamic Lists and Salesforce Campaign Member Status

One really brilliant use for Pardot Dynamic lists is to use them to pull information about Salesforce Campaign membership. This can be particularly useful when managing your events through Pardot and Salesforce.

Read
Handlebars Merge Language – Now In Pardot

Handlebars Merge Language – Now In Pardot

Handlebars Merge Language have long been the main personalisation tool for Salesforce customers. And now, as part of the August ’19 release it is finally available to Pardot customers as well.

Read
Retain Your Customers With Pardot

Retain Your Customers With Pardot

It can be easy to forget to nurture and connect with existing customers. We can help you develop your customer strategy, and give you best practice advice around executing it using Pardot.

Read
Salesforce 1st XV

Salesforce 1st XV

With the start of theĀ  Rugby World Cup 2019, we have come up with a Salesforce Rugby XV. There was a lot of discussion, but we believe that this team could take on any other system to chase the egg and come out on top.

Read
Personalisation in Pardot, but with Caution

Personalisation in Pardot, but with Caution

We regularly mention that personalisation is the key to a successful marketing strategy. Pardot offers multiple tools for personalisation, one of them being variable tags. They display specific, known information about your prospects, and can be quite powerful if you know how to use them.

Read