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Google Analytics Conversion Tracking for Pardot Forms

Google Analytics Conversion Tracking for Pardot Forms

Google Analytics Conversion tracking and Google Tag Manager setup is fast becoming one of our top requests from customers. At first look, it is punishingly complicated with very little help available from either Pardot or Google. However, once you break the process down it is actually fairly straightforward.

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2 Engagement Studio Programs to Implement Now

2 Engagement Studio Programs to Implement Now

There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio: 

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Top 8 Email Marketing Metrics for 2019

Top 8 Email Marketing Metrics for 2019

As an email marketer, you know that data is what it takes to make your campaigns great. But with so much data available now, what email marketing metrics should you be measuring?

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Why you need to move to Lightning in 2019

Why you need to move to Lightning in 2019

Lightning has now moved on massively to become the premier interface for Salesforce. As such, there is not even a discussion for new arrivals on Salesforce; Lightning is definitely the best option.

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Your List Email Pre-Send Checklist

Your List Email Pre-Send Checklist

Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.

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How to Develop your Lead Scoring Degradation Strategy

How to Develop your Lead Scoring Degradation Strategy

Scoring is one of the most useful tools available to a Pardot Administrator in terms of perfecting the alignment between Sales and Marketing. But how can a new lead scoring degradation strategy help your business?

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Elevate Your Email Marketing With Various Tools

Elevate Your Email Marketing With Various Tools

As marketers, we’re always looking for new ways to make our campaigns more effective and efficient. If you’re already using Pardot and Salesforce, then you have taken the first big step in your marketing automation journey.

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The Power of Testimonials

The Power of Testimonials

The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a single touchpoint, as that decision is probably being vetted by the business.

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New Pardot Features – Our Top Picks of 2018

New Pardot Features – Our Top Picks of 2018

There is no doubt that Pardot has delivered when it comes to new feature releases during 2018. We can also agree on that the new features this year have given a better user experience in Pardot and also touched on almost all the different functionalities that Pardot has.

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SObjectIndex – The Class You Can Use Everywhere

SObjectIndex – The Class You Can Use Everywhere

There is one Apex class in our Nebula library that we use more than any other: SObjectIndex. It is a generalisation of something that will be familiar to most Apex programmers: a Map of  Ids to SObjects.

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The Dangers of Buying Data

The Dangers of Buying Data

Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and some disastrous ones. Today I’m going to focus on the worst; buying data.

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Behind the Scenes with Email Authentication

Behind the Scenes with Email Authentication

Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes. 

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