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From Draft to Finished in Apex

From Draft to Finished in Apex

Paul Gardner said “A painting is never finished. It simply stops in interesting places”. This is 100% true of code. The finish is not the most important thing – when we seek to learn by looking at code, the steps along the way say much more than the end-product alone. So, as I created a […]

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Why you should enable HML in Pardot

Why you should enable HML in Pardot

In 2019 Pardot released a new merge language for personalising emails – Handlebar Merge Language (HML). If you haven’t enabled HML in Pardot yet, you should look to do so soon, I’m sharing some of the reasons why.

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Grading Profiles for Different Products / Services

Grading Profiles for Different Products / Services

Grading is Pardot’s answer to getting a quick view on how closely a prospect matches your ideal customer profile. But what if your business has several ideal customer profiles, one for each business offering? Perhaps you could set up custom Grading profiles…

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Remove Pardot Tests from your Reporting

Remove Pardot Tests from your Reporting

During campaign execution it is important to run a few Pardot tests to make sure everything is working correctly. However, these can often cause inconsistencies and false data in your reporting. I’m here to share my recommendations for preventing them.

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Integrating Zoom with Pardot

Integrating Zoom with Pardot

As we move closer to a World of virtual events, webinar and conferencing platforms are growing exponentially in popularity. One of the fastest growing webinar platforms is Zoom. Here’s how you can integrate your webinars from Zoom with your Pardot account.

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Country Field Discrepancies between Salesforce and Pardot

Country Field Discrepancies between Salesforce and Pardot

If you have enabled Salesforce State and Country picklists and you are using the Pardot default list of countries for the Prospect Default field as a dropdown, then make sure you read this article on how to ensure the mapped fields match and avoid getting lots of sync errors!

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Person Accounts in Pardot

Person Accounts in Pardot

At the recent Pardot London’s meet-up, I spoke about Person Accounts in Pardot. They are best described as a merged Account and Contact record with a locked one to one relationship, allowing you to take advantage of the standard Salesforce functionality for both objects.

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4 Signs you should be considering Einstein Analytics

4 Signs you should be considering Einstein Analytics

One of the most frequently asked questions I get when talking about Einstein Analytics is, “Why should I pay for additional licences when I already have standard Salesforce reports and dashboards?” This post is here to help you understand if you should invest in Einstein Analytics by looking at four common requests that standard Salesforce […]

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Automate Prospects Nurture from Salesforce

Automate Prospects Nurture from Salesforce

We have been excited about the Pardot Summer ’20 Release since the initial announcements. On a recent Pardot webinar we got the chance to see a new feature in action, with which you can automate prospects nurture from Salesforce directly. It will work through an ‘Add to Engagement Studio list’ action button and will be […]

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Getting your Communication Preferences Right

Getting your Communication Preferences Right

Back at the start of 2020, when we could still get out and visit clients, one of the hottest topics of conversation was email communication preferences. In preparation for 2018’s GDPR Directive, companies scrambled to put in place a strategy to manage an “opt in” process. Often with little thought to longer term consequences. Or […]

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Summer’20 Einstein Analytics Release Highlights

Summer’20 Einstein Analytics Release Highlights

We are not far off the Salesforce Summer’20 release (currently scheduled for mid-July). Although the core Salesforce platform features usually grab the headlines, it is another big release for Einstein Analytics. So what features do we have coming very soon (already in sandboxes)?

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Let’s Get Excited about the Pardot Summer ’20 Release

Let’s Get Excited about the Pardot Summer ’20 Release

With the Pardot Summer ’20 Release we are getting one step closer to a perfect Pardot <> Salesforce alignment. In this release there are many great new features to look forward to, here are the ones I am most excited about.

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