Pardot Form or Form Handler?
Do you struggle to decide which type of Pardot form is best for your marketing campaigns? Many of my clients have asked my opinion on what they should be using. As I say to them to all, it depends on several aspects, including what they want out of it.
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Salesforce CPQ in 5 minutes
Salesforce CPQ can be very complicated and confusing so I wanted to provide you with a five-minute overview of what it is and what it can do.
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Using Salesforce Opportunity Data for Segmentation in Pardot
So often, we just focus on using personal data we have about our prospects in Pardot for segmentation purposes. But did you know that Salesforce Opportunity data can be incredibly useful for segmentation..
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Choosing the Right Pardot Automation Tool
Pardot is a powerful marketing automation platform with multiple features which can be difficult to keep up with. In this post, I am going to share with you some Pardot automation tools you can use to streamline your marketing efforts and decide which is the right tool for you.
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Email Preference Centers: Don’t Get Caught Out!
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these up in Pardot is fairly straightforward, however there is one thing you should be aware of to make sure you don’t get caught out.
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Get The Most Out of Your Email Marketing Campaigns
Although technology is continuously evolving and trends are constantly changing, one thing in the digital media landscape remains clear – Email Marketing is here to stay. I’m here to share what you can do to run a successful Email Marketing Campaign and achieve valuable engagement, attention, leads and sales.
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I’ve exceeded my Pardot Usage Limits – what should I do?
It’s very common to exceed your Pardot account’s usage limits. This is a normal scenario encountered by most users at some stage of being a Pardot Admin, so don’t panic. The limits are Pardot’s way to remind your team to keep your account clean and organised.
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Working the Nebula Way
Why Have Values? Being transparent and open is integral in business, and sharing your values is one way to achieve this. It allows customers to see how you work and what you stand for. Doing this demonstrates the consistency in your approach to you work. Customers are therefore more likely to want to work with […]
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My Top 10 Favourite Pardot Features
Have you recently made the leap and joined the Pardot world? Or are you looking for features that can help with your Marketing Automation? Well, look no further as I’m about to share with you some of my favourite Pardot features, that I hope you’ll find helpful.
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Keep Your Platform Organised with Pardot Tags
As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.
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Privacy Policies: Have we Really Learned from GDPR?
As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.Two of the most common discussion points are around opt-in checkbox texts, as well as linking a privacy policy to a form or landing page.
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Lead Qualification in Pardot with Review Prospects
One of the greatest benefits of Pardot is the ability to create your own lead qualification processes. With the Pardot Review Prospects feature, you can manually review active prospects to see if they fit your profile.
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