One of the great things about the Pardot/Salesforce connector is the flow of data. We can utilise this to pull in prospects from Salesforce Campaigns into our Dynamic Lists in Pardot, but what happens when something doesn’t look right? I’m here to show you what to look out for, and talk about what might have gone wrong!
Continue reading “Dynamic Lists & Salesforce Campaigns Discrepancies”
Engagement Studio, what a dream tool. You can welcome, nurture and re-engage your prospects (you can find some examples here). But what happens when something goes wrong? There’s nothing worse than starting your program and realising there’s an issue with the set up. Luckily, I’m here to help with the 5 things I see go wrong the most often with program set ups.
Salesforce User Sync is an excellent feature that lets you create and manage your Pardot users in Salesforce. After you have mapped your Pardot and Salesforce users to prepare for Pardot User Migration, the process to enable Salesforce User Sync is not that complicated. But before you configure it, take a look at our considerations and recommendations.
Continue reading “Configure Salesforce User Sync for Pardot”
Here at Nebula we are very excited about the upcoming Spring’21 Pardot release. So we’ve outlined a quick summary because we want you to be just as excited for this release as we are!
If you’re a regular visitor to our blogs, you’ll know all about the importance of creating Email Preference Centres (EPCs), and ensuring yours is set up correctly. Previously, Jeena explained the importance of having an Email Preference Centre, and Sophie provided some EPC Gotchas, and showed you how to style your page. Once you have these fundamentals in place, it’s time to look at how your public lists display to the user. Continue reading “Styling your Email Preference Centre (EPC) Lists”
Do you need a Pardot Audit? Keeping your Pardot account running smoothly is no small feat, especially if you have a large team. You can put all of the best practice guidelines in place, and produce enough documentation to run a small city, and still find that you run into problems. So how can a Pardot Audit ensure you’re staying on top of your Pardot account, and simultaneously ensure you’re not missing out on any new features?
By now, you’ll know how to customise your Pardot Unsubscribe Page. But what if you want to go one step further and make your Unsubscribe page accessible across your global database? You can now create a Pardot Multi-Language Unsubscribe page by following the instructions here!
Continue reading “Creating a Multi-Language Pardot Unsubscribe Page”
LinkedIn Lead Gen forms are a great tool for any digital marketers toolbox. LinkedIn allows super easy form completion for new prospects with its auto-fill functionality. But what do you do when you want to get that data back into Pardot? I’ve been asked this question many times, and today I’ll run through one potential solution for you. Zapier.
Continue reading “Integrating LinkedIn Lead Gen Forms & Pardot”
Bots are an email marketer’s worst nightmare. They mean skewed reporting and manual workarounds to identify true engaged recipients versus the dreaded bots. Since early November, you may have seen a reduction in your bot activity on Pardot. This is due to a new update – Pardot Metrics Guard. And the best part is that you didn’t have to do anything to enable it!
Finally 2020 is almost at an end! Therefore, it’s time to look forward, take control of your organisation’s systems and prepare for the year ahead. So here are some of the articles that you should take a moment to digest in order to have a proactive start to 2021. Don’t forget, Pardot releases come out 3x a year now, with the first one set to go live on February 15th.
If you’ve got your Salesforce and Pardot accounts connected, you have probably come across Sync Errors before. Sync Errors are Salesforce’s way to reject an attempted sync of a prospect. They can occur for a number of reasons and can be quite frustrating to solve. So, to make your life easier, here’s how to resolve 5 common Pardot Sync Errors.
Continue reading “How to Resolve 5 Common Pardot Sync Errors”
You may have already heard that Pardot’s user authentication system will be discontinued in February 2021. This is a major update and critical for Pardot-only Users. Find out more below.
Continue reading “Pardot User Migration: What you need to know”