Grading is Pardot’s answer to getting a quick view on how closely a prospect matches your ideal customer profile. But what if your business has several ideal customer profiles, one for each business offering? Perhaps you could set up custom Grading profiles…
Continue reading “Grading Profiles for Different Products / Services”
As we move closer to a World of virtual events, webinars and conferencing platforms are growing exponentially in popularity. One of the fastest-growing webinar platforms is Zoom. Here’s how you can integrate your webinars from Zoom with your Pardot account.
Note: This blog originally detailed two methods of integrating Pardot and Zoom, this has now been updated to reflect Zoom’s Pardot integration method changes from June 2021.
While Zoom is not a native connector in Pardot like Webex, GoToWebinar and ReadyTalk are, you can still connect your accounts for automation Prospect creation in Pardot, and to leverage Pardot’s tools and features!
Easy right? Once you have installed the Pardot App to your Zoom account, you can now look to integrate your individual webinars with your Pardot account!
For each webinar you will need to set up three static lists in Pardot:
Once you have set up your lists, navigate to your webinar in Zoom and click on Integration, next to ‘Generate Prospects in Pardot via Lists’ select Configure.
From here you can select your Pardot lists:
Now you can run your webinar, Zoom will automatically update your Pardot lists for you to then use for email marketing and other automation!
This integration means that Prospects will be created in Pardot through the API, and added to your specified Lists. Consider the below factors with this API integration:
If you have any questions on using Pardot for webinars, please don’t hesitate to get in touch!
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In case you aren’t using Zoom and using GoToWebinar instead, check out our Webinar Guide which focuses on managing your webinars through the out-of-the-box connection to GoToWebinar!
Ask a room full of senior directors what Marketing does, and you will get a different answer from each person. Marketing is an evolving, multi-faceted function that actually deserves a lot more respect than it receives. Here’s how you can build a Marketing Super-team to achieve your business goals and command respect in the boardroom.
Lightning offers a quicker way to control and adjust Custom Objects but it can still take some time to get where you need to go.
Continue reading “Want a Quick Way to Navigate Lightning Admin?”
For certain marketing campaigns you need to find a way to send personalised download files to your Pardot prospects. These situations could be the sending of a certification document or targeted information to your key accounts.
Continue reading “Personalised Download in Pardot for your Prospects”
As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.
Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce can require a coded trigger, however in Pardot this process is really straightforward… here’s how! Continue reading “Setting Up Round Robin Lead Assignments in Pardot”
Last year, Matt shared some of the common questions we get about integrating Google Analytics with Pardot. Today, I’m going to share an issue I’ve come across since then, concerning iframe blocking the UTM parameters from passing.
Whether you call it Account Management, Retention Teams or Customer Success the truth is that after sale care (ASC) is of massive importance to a business.
What is Dynamic Content? Where might you want to use it? How do you set it up? All of these are valid questions… and you’ll know it all once you finish reading this post!
As email communications are major part of a marketing strategy, it’s important to ensure your emails are always in their best shape. A great way to constantly improve your campaigns is to optimise Pardot emails with A/B Testing functionality.
Continue reading “Perfect your Pardot Emails with A/B Testing”
When you have a brand new Pardot instance, the unsubscribe page uses a pretty basic template already sitting in Pardot. It’s not the most inspiring, so customising your Pardot unsubscribe page is something I really recommend doing.