When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave it with them. You’re right in thinking the mechanics of how this works is very much a developer task, but it’s important as a Consultant or Account Engagement (Pardot) admin to understand the capabilities that it provides. At least from a high-level perspective, making you feel empowered to spot potential use cases where the API could come into play and leverage your use of Account Engagement (Pardot).
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