Author: Hannah Shimali

We hear the announcements and on repeat about how the Agentic Era is here to transform the B2B and B2C...

Conditional completion actions and completion actions, while powerful, can quickly consume the available limits on your forms and form handlers. If...

With the rise of consumption-based models following the release of Data Cloud and Marketing Cloud on Core, these tools aim...

In the world of B2B marketing, data-driven decision-making is essential for success. However, as you may be aware native Account Engagement reporting is fairly limited, making it difficult for marketers to gain insights into the success of their email marketing (and overall campaigns).

One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from...

To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this...

An Email Preference Centre is a place where your known prospects can subscribe (or unsubscribe) to the types of communications...

The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what...

Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Account Engagement Lightning, Engagement History,...