How to Run a Successful Global Account Engagement (Pardot) Account

by Dorottya Dvorak - March 02, 2023
How to Run a Successful Global Account Engagement (Pardot) Account

Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world. We helped many businesses with the implementation, day-to-day operations, and building strategy for global teams. From organisation and access to brand consistency and training, we’ve seen it all.

In this guide, we share our strategic tips and tricks for ensuring the success of your marketing efforts, while also managing multiple teams. Our manual includes the five main elements of a successful strategy:

  • Team Structure
  • Organisation and Housekeeping
  • Data Alignment
  • Marketing Activities
  • Internal Processes

Note! In March 2023 we updated our guide to accommodate the name change from Pardot to Account Engagement. The new version also includes a couple of features that have been released since the first version was published in 2020.


If you want help managing global Account Engagement (Pardot) campaigns, get in touch with us.

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