One really brilliant use for Pardot Dynamic lists is to use them to pull information about Salesforce Campaign membership. This can be particularly useful when managing your events through Pardot and Salesforce.
Continue reading “Pardot Dynamic Lists and Salesforce Campaign Member Status”
Handlebars Merge Language have long been the main personalisation tool for Salesforce customers. And now, as part of the August ’19 release it is finally available to Pardot customers as well.
Continue reading “Handlebars Merge Language – Now In Pardot”
We regularly mention that personalisation is the key to a successful marketing strategy. Pardot offers multiple tools for personalisation, one of them being variable tags. They display specific, known information about your prospects, and can be quite powerful if you know how to use them.
Continue reading “Personalisation in Pardot, but with Caution”
Dori recently told us about a way to deal with prospects when you have exceeded your database limit which involved the Pardot recycle bin. But what else is this magical bin useful for, and how can we utilise it?
Way back in 2016, Salesforce developed an analytics tool called B2B Marketing Analytics. The idea behind this was to allow data analysis from both Pardot and Salesforce.
Continue reading “Out of the Box With B2B Marketing Analytics”
A dog is for life, not just for Christmas. The same cannot always be said for the Salesforce-Pardot connector user. There may come a time where the existing Salesforce connector user on your Pardot account just isn’t what you’re after anymore, and you’ll want to change it.
Continue reading “Changing Your Salesforce-Pardot Connector User”
Pardot’s native and robust connector with Salesforce is arguably one of its strongest features. New releases, such as B2B Marketing Analytics, Connected Campaigns and the Lightning App leverage this powerful integration to great effect. Marketing and sales teams are now able to use the same platform for everything, improving collaboration and increasing productivity.
Continue reading “Report on Pardot Marketing Assets in Salesforce With Engagement History”
The Pardot August Release brings us three exciting new features that we have been waiting a long time for. They will soon become available for all Pardot customers, and are expected to be released between 21st and 30th August.
Continue reading “The Pardot August Release With Inspiring Features”
Have you ever noticed your Pardot emails are displayed as delivered but receive poor open rates in return? If this sounds familiar to you, I’ll let you in on a secret. Your emails are landing in your prospects spam folder! In this post, I’m going to share how you can ensure email delivery and ultimately avoid spam filters.
Continue reading “Never Let Your Emails Get Sent To Spam Again!”
Think YouTube and Vimeo are the only video hosting options? Guess again. Introducing Wistia, a worthy contender. Find out how you can #add video content and integrate it with Pardot.
Continue reading “Amazing Video Content with Wistia in Pardot”
Pardot Completion Actions allow you to perform a range of tasks automatically – as the name would suggest, they happen off the back of an action. For example, when a prospect completes a form, visits a page or downloads a file.
Continue reading “4 Use Cases for Pardot Completion Actions”
Pardot Forms can do some pretty cool things. From Progressive Profiling to Kiosk Mode, there is always something more you can be doing with them. Which brings me to the next great feature; Dependent Pardot form fields.