Learning Marketing Cloud Advanced in one week

Do you ever think that learning a new skill or product can take a lifetime? In the Salesforce Ecosystem the...

The Power of a Single Click: Buttons vs. Links

Knowing the difference between a button and a link is a fundamental skill that can make or break a user's...

Optimising your Assets for Better User Experiences

As part of our UX Guidelines series we’re going to take a deep dive into the different types of assets...

Dynamic Content vs Snippets in Account Engagement

With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming. So...

Account Engagement Bulk Asset Copy Flow

Many of us have been eagerly awaiting the option to copy assets across Business Units, and the Summer 2023 release...

What You Should Know About Repeatable Engagement Programs

An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can...

Lead Source Tracking in Account Engagement (Pardot)

Firstly, what is ‘lead source’?  Let's start by defining what a ‘lead source’ actually is and why we use it....

Using Queues in Account Engagement

First things first, when we’re talking about a queue in Account Engagement - what do we actually mean?  (more…)

Getting To Grips With Connected Campaigns

After many years of confusion around Account Engagement and Salesforce campaigns working independently, Salesforce has combined the two via Connected...