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Category: Marketing
Integrate your Social Marketing with Account Engagement
Social marketing connectors have been around for a long time, allowing marketers to manage their social campaigns from Account Engagement. But even though they’ve been available for years, they are easily forgotten and not at all leveraged. So here I am now, trying to shine some light on this great feature.
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3 Steps to the Perfect Re-Engagement Campaign
So you want to run a Re-Engagement Campaign in Pardot? Maybe you’ve been doing some list cleaning and discovered you had more inactive prospects than you thought. What now? How do you reach that audience and bring them back into your campaigns?
The answer is three simple steps to an effective re-engagement campaign, inviting your prospects to rediscover your brand.
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How to Build Smart Segmentation Lists
Segmentation lists are crucial for every email communication strategy, as they form the target audience you would like to reach. However, the focus can easily shift to the emails themselves, and away from the target group, resulting in campaign specific segmentation. There are some cases when that is ideal, but why not consider placing your audience at the centre of your strategy?
Pardot Metrics Guard for Email
Bots are an email marketer’s worst nightmare. They mean skewed reporting and manual workarounds to identify true engaged recipients versus the dreaded bots. Since early November, you may have seen a reduction in your bot activity on Pardot. This is due to a new update – Pardot Metrics Guard. And the best part is that you didn’t have to do anything to enable it!
Pardot Email Builder for Lightning Experience: Blog Series
We have created some handy blogs covering all aspects of the Pardot Email Builder in Lightning Experience release. Find out everything you need to know in this series with these handy blogs.
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How To Use Salesforce CMS
Once your Salesforce Administrator has set up Salesforce CMS, you’ll be able to create, manage and deliver content across all of your channels in a way that’s super easy to collaborate with your team and even external contacts. Here, we’ll show you how to use Salesforce CMS and some tips around creating and organising your content.
Pardot Email Builder in Lightning Experience: Setup Salesforce CMS
Salesforce CMS is a one-stop-shop for managing your multi-channel content, straight from Salesforce. Here’s how to set it up, with a view to using the new Pardot Email Builder for Lightning Experience. Continue reading “Pardot Email Builder in Lightning Experience: Setup Salesforce CMS”
Setup the Pardot Email Builder in Lightning Experience
One of the most anticipated releases in Pardot history – the Pardot Email Builder in Lightning Experience – was released this month. This new email experience uses the power of lightning to give users the seamless experience of a drag and drop email editor. Here at Nebula, we wanted to share the set up of this shiny new feature, and provide some tips along the way. Continue reading “Setup the Pardot Email Builder in Lightning Experience”
Reduce, Reuse, Recycle with Snippets!
One thing you can never have enough of is time, and one way to save yourself some is by using re-usable ‘Snippets’ in your Pardot email marketing. Here’s how you can use them, and save yourself time by creating re-usable content, which you can recycle for later use! Continue reading “Reduce, Reuse, Recycle with Snippets!”
Creating Pardot Forms That Convert Prospects
Forms are the number one lead acquisition tool in Pardot. We rely on them to gather information about prospects, with the hope of closing sales. Despite their importance, they often get neglected, leading to low conversion and submission rates. So how can we create Pardot Forms that increase conversion and submission rates?
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How to Fix Those Pesky Outlook Fonts
Outlook eh. *Email Marketers scream everywhere*. If you’ve ever tried to build an email, got it looking perfect, and then run it through Outlook rendering, you’ll understand the frustration. Line heights ignored, buttons look strange, background images lost – the issues are endless. Luckily we have fixes for most of these! The one I’m going to focus on today is how Outlook renders fonts.