Ask a room full of senior directors what Marketing does, and you will get a different answer from each person. Marketing is an evolving, multi-faceted function that actually deserves a lot more respect than it receives. Here’s how you can build a Marketing Super-team to achieve your business goals and command respect in the boardroom.
Category: How-to Guide
Want a Quick Way to Navigate Lightning Admin?
Lightning offers a quicker way to control and adjust Custom Objects but it can still take some time to get where you need to go.
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Personalised Download in Pardot for your Prospects
For certain marketing campaigns you need to find a way to send personalised download files to your Pardot prospects. These situations could be the sending of a certification document or targeted information to your key accounts.
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Keep Your Platform Organised with Tags
As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.
Setting Up Round Robin Lead Assignments in Pardot
Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce can require a coded trigger, however in Pardot this process is really straightforward… here’s how! Continue reading “Setting Up Round Robin Lead Assignments in Pardot”
Solving Iframe Blocking
Last year, Matt shared some of the common questions we get about integrating Google Analytics with Pardot. Today, I’m going to share an issue I’ve come across since then, concerning iframe blocking the UTM parameters from passing.
Customer Success in Salesforce
Customer Success in Salesforce
Whether you call it Account Management, Retention Teams or Customer Success the truth is that after sale care (ASC) is of massive importance to a business.
3 Use Cases for Dynamic Content
What is Dynamic Content? Where might you want to use it? How do you set it up? All of these are valid questions… and you’ll know it all once you finish reading this post!
Perfect your Pardot Emails with A/B Testing
As email communications are major part of a marketing strategy, it’s important to ensure your emails are always in their best shape. A great way to constantly improve your campaigns is to optimise Pardot emails with A/B Testing functionality.
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Customising Your Pardot Unsubscribe Page
When you have a brand new Pardot instance, the unsubscribe page uses a pretty basic template already sitting in Pardot. It’s not the most inspiring, so customising your Pardot unsubscribe page is something I really recommend doing.
Landing Page Multivariate Testing in Pardot
With landing page multivariate testing in Pardot you have the opportunity to experiment and review how you can improve your visitor and conversion rates.
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My Biggest Take Away From London’s Calling…..
…….dont wear heels!!! OK, that’s not entirely true, my biggest take away from London’s calling was the ‘Power of One’ formula and I’ll come onto that shortly, but I do feel compelled to mention that you definitely shouldn’t wear heels to this event, as I did. It’s flat shoes, trainers, all the way….
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