There are so many ways you can use automation rules in Pardot, it can be daunting to think of the best uses for them. To help get you started, here’s a list of some of the use cases I’ve seen for Pardot automation rules.
Category: Best Practices
How Can Custom Redirects Help You?
Updated: 22nd August 2023
Custom Redirects act as personalised tracked links that can be used to optimise your marketing campaigns in many different ways. They allow you to track any link on your website or third party site. Continue reading “How Can Custom Redirects Help You?”
How to Make Your Emails Accessible
1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That’s potentially a lot of email subscribers who require accessible emails.
So what can we do as marketers to be inclusive with our emails, and ensure the customer experience is as positive as possible?
Continue reading “How to Make Your Emails Accessible”
How to Ensure Stakeholder Buy-in for Marketing Automation Success
You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor.
Continue reading “How to Ensure Stakeholder Buy-in for Marketing Automation Success”
Optimise your Pardot Landing Page Editor
Are you a Pardot Administrator who struggles to keep all the landing page styling and layout consistent? You can overcome these challenges and optimise your Pardot Landing Page Editor by selecting the right content region types.
5 Ways to Work Better With Your Consultants
We do a lot of work with a wide range of clients, all who have varying levels of in house expertise, therefore all who need something slightly different from us. But what are the best ways to get what you need out of your automation consultants?
Continue reading “5 Ways to Work Better With Your Consultants”
The Top 5 Lead Conversion Metrics To Track This Year
Knowing how many leads convert to opportunities is just the start of your lead conversion metrics journey.
Deep diving into more detailed metrics will help you optimise revenue from converted leads, figure out what’s working and what’s not, and work out when marketing and sales are wasting valuable time on non-productive leads. Also, they’re easy to implement. Let me talk you through them:
Continue reading “The Top 5 Lead Conversion Metrics To Track This Year”
4 Methods to Boost Email Deliverability
Email campaigns are a great way to connect with prospects, and nurture loyalty among current customers. But to do this, your emails need to be getting into prospects inboxes…. and that means keeping email deliverability rates high.
2 Engagement Studio Programs to Implement Now
There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio: Continue reading “2 Engagement Studio Programs to Implement Now”
Top 8 Email Marketing Metrics for 2019
As an email marketer, you know that data is what it takes to make your campaigns great. But with so much data available now, what email marketing metrics should you be measuring? Continue reading “Top 8 Email Marketing Metrics for 2019”
Why you need to move to Lightning in 2019
Lightning has now moved on massively to become the premier interface for Salesforce. As such, there is not even a discussion for new arrivals on Salesforce; Lightning is definitely the best option.
Continue reading “Why you need to move to Lightning in 2019”
Your List Email Pre-Send Checklist
Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.