You’ve seen the signs for some time. The mornings are getting lighter, the weather is getting a little less gloomy, and daffodils are popping up all over the place. That can only mean that Spring is officially here and, just like with your own home, it is time to get your hands dirty and have a spring clean.
Continue reading “Does Your Salesforce Org Need a Spring Clean?”
Knowing how many leads convert to opportunities is just the start of your lead conversion metrics journey.
Deep diving into more detailed metrics will help you optimise revenue from converted leads, figure out what’s working and what’s not, and work out when marketing and sales are wasting valuable time on non-productive leads. Also, they’re easy to implement. Let me talk you through them: