Which Field Does What?… Pardot Edition!
Pardot is fantastic for many things, but sadly having obvious field names is not one of them. Many people get confused between the Do Not Email, Pardot Hard Bounce, and ‘Opted Out’ fields.
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Prospect Audits: Behind the Scenes
There are many hidden gems in Pardot, but one of my personal favourites is the Prospect Audits. You may not have come across this in day to day Pardot use, so I’m going to tell you what it is and how it can help (and fascinate) you.
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The Pardot Summer ’19 Release is Finally Here
We have been excited for the Pardot Summer ’19 release for weeks. It’s finally here, and we’re able to share what is coming with you…
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Setting Up Round Robin Lead Assignments in Pardot
Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce can require a coded trigger, however in Pardot this process is really straightforward… here’s how!
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Solving Iframe Blocking
Last year, Matt shared some of the common questions we get about integrating Google Analytics with Pardot. Today, I’m going to share an issue I’ve come across since then, concerning iframe blocking the UTM parameters from passing.
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Pardot April ’19 Release
April saw Pardot release some exciting new features! These features range from making Pardot more secure to helping you create on brand email templates. We have explored the features and how they can benefit you and your automation strategy. Below is what we have found:
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Watch Out, There’s a Pardot Checkbox About
I’ve spent the last few days doing a lot of work with Pardot checkboxes, and thought you lovely people might be interested in finding out more about the behaviour of the Pardot checkbox. Here’s what I’ve learned:
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3 Use Cases for Dynamic Content
What is Dynamic Content? Where might you want to use it? How do you set it up? All of these are valid questions… and you’ll know it all once you finish reading this post!
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Perfect your Pardot Emails with A/B Testing
As email communications are major part of a marketing strategy, it’s important to ensure your emails are always in their best shape. A great way to constantly improve your campaigns is to optimise Pardot emails with A/B Testing functionality.
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Customising Your Pardot Unsubscribe Page
When you have a brand new Pardot instance, the unsubscribe page uses a pretty basic template already sitting in Pardot. It’s not the most inspiring, so customising your Pardot unsubscribe page is something I really recommend doing.
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The Beginners Guide to Pardot Templates
If you’ve just started using Pardot, one of the things you will notice is that, unlike many other email marketing platforms, there is no drag and drop template editor. But there is an idea for this floating around the community, which you can vote for here. In the meantime however, I’m going to run you […]
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Landing Page Multivariate Testing in Pardot
With landing page multivariate testing in Pardot you have the opportunity to experiment and review how you can improve your visitor and conversion rates.
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