Email Preference Centers: Don’t Get Caught Out!
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these up in Pardot is fairly straightforward, however there is one thing you should be aware of to make sure you don’t get caught out.
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I’ve exceeded my Pardot Usage Limits – what should I do?
It’s very common to exceed your Pardot account’s usage limits. This is a normal scenario encountered by most users at some stage of being a Pardot Admin, so don’t panic. The limits are Pardot’s way to remind your team to keep your account clean and organised.
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My Top 10 Favourite Pardot Features
Have you recently made the leap and joined the Pardot world? Or are you looking for features that can help with your Marketing Automation? Well, look no further as I’m about to share with you some of my favourite Pardot features, that I hope you’ll find helpful.
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Keep Your Platform Organised with Tags
As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.
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Privacy Policies: Have we Really Learned from GDPR?
As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.Two of the most common discussion points are around opt-in checkbox texts, as well as linking a privacy policy to a form or landing page.
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Lead Qualification in Pardot with Review Prospects
One of the greatest benefits of Pardot is the ability to create your own lead qualification processes. With the Pardot Review Prospects feature, you can manually review active prospects to see if they fit your profile.
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User Assignments not Adding up?
Have you ever noticed that some of your prospects are assigned to a certain user in Pardot but when you look in Salesforce they are assigned to a different user? We have seen this inconsistency several times with our clients, and we have the solution ready for correct user assignments.
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Capture New Leads With a Video Platform
How-to videos, webinars and podcasts are today’s most effective tools to share your knowledge and expertise with your audience. So why not include them in your lead generation strategy? Check out a new way to generate new leads with a video platform, Buto.
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Which Field Does What?… Pardot Edition!
Pardot is fantastic for many things, but sadly having obvious field names is not one of them. Many people get confused between the Do Not Email, Pardot Hard Bounce, and ‘Opted Out’ fields.
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Prospect Audits: Behind the Scenes
There are many hidden gems in Pardot, but one of my personal favourites is the Prospect Audits. You may not have come across this in day to day Pardot use, so I’m going to tell you what it is and how it can help (and fascinate) you.
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The Pardot Summer ’19 Release is Finally Here
We have been excited for the Pardot Summer ’19 release for weeks. It’s finally here, and we’re able to share what is coming with you…
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Setting Up Round Robin Lead Assignments in Pardot
Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce can require a coded trigger, however in Pardot this process is really straightforward… here’s how!
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