New Pardot Features – Our Top Picks of 2018
There is no doubt that Pardot has delivered when it comes to new feature releases during 2018. We can also agree on that the new features this year have given a better user experience in Pardot and also touched on almost all the different functionalities that Pardot has.
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Behind the Scenes with Email Authentication
Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes.
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New Feature: Pardot for Lightning
For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!
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Pardot Winter ‘19 Release: Engagement Studio
This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio.
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How is Pardot Affected by Launching a New Website?
Is your company planning to make major changes to your website, but you're not sure what it would mean for marketing automation activities?
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Website Launch for Pardot – Week of the Launch
You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch and now the time is here.
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Website Launch for Pardot – Ensure your Tracking is Ready
The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and interest through their online behaviour thanks to web cookies.
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Website Launch for Pardot – Prepare your Initial Tasks
Whether you’re launching a whole new website for your company, or just considering making changes to your existing pages, it’s always best to prepare well in advance and first of all, make a list of what you’d need to look out for.
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B2B Marketing Success – Our Top Tips
One thing my customers always want to know is how other companies are achieving success. The question applies not only to the technology they’re using, but the marketing strategy itself.
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Win over your Prospects with Engagement Studio
As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated and aligned with sales activities in a nurture program. Engagement Studio allows you to segment your audience and target them with personalised communications. It also offers your prospects a unique customer experience, suited to their […]
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Q&A: Integrating Google Analytics and Adwords with Pardot
Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of the most common questions we encounter.
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Is it time to sync your Pardot and Salesforce Campaigns?
As Pardot and Salesforce’s systems and tools become more aligned, a highly anticipated feature is now available; the ability to sync Pardot campaigns with Salesforce campaigns.
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