Learning The Pardot Lingo
Starting out with Pardot for the first time can be daunting, especially if you don’t know the lingo. Therefore, I’ve put together some terms to help get you started.
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How to Integrate Google Analytics with Account Engagement Forms
Account Engagement Google Analytics Conversion tracking and Google Tag Manager setup is fast becoming one of our top requests from customers. At first look, it is punishingly complicated with very little help available from either Account Engagement or Google. However, once you break the process down it is actually fairly straightforward.
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2 Engagement Studio Programs to Implement Now
There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio:
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Top 8 Email Marketing Metrics for 2019
As an email marketer, you know that data is what it takes to make your campaigns great. But with so much data available now, what email marketing metrics should you be measuring?
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Your List Email Pre-Send Checklist
Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.
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How to Develop your Lead Scoring Degradation Strategy
Scoring is one of the most useful tools available to a Pardot Administrator in terms of perfecting the alignment between Sales and Marketing. But how can a new lead scoring degradation strategy help your business?
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New Pardot Features – Our Top Picks of 2018
There is no doubt that Pardot has delivered when it comes to new feature releases during 2018. We can also agree on that the new features this year have given a better user experience in Pardot and also touched on almost all the different functionalities that Pardot has.
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Behind the Scenes with Email Authentication
Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes.
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New Feature: Pardot for Lightning
For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!
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Pardot Winter ‘19 Release: Engagement Studio
This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio.
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How is Pardot Affected by Launching a New Website?
Is your company planning to make major changes to your website, but you're not sure what it would mean for marketing automation activities?
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Website Launch for Pardot – Week of the Launch
You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch and now the time is here.
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