How Can Custom Redirects Help You?
Updated: 22nd August 2023 Custom Redirects act as personalised tracked links that can be used to optimise your marketing campaigns in many different ways. They allow you to track any link on your website or third party site.
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How to Ensure Stakeholder Buy-in for Marketing Automation Success
You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor.
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Why have an Email Preference Center?
An email preference center offers your prospects a chance to select the type of email communications they would like to receive from you, rather than completely unsubscribing.
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What You Missed at the Pardot Meetup
Last night Nebula hosted the January Pardot meetup in London. These events happen once a month and are a great opportunity to network with other Pardot users, as well as to find out about how they utilise Pardot.
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Optimise your Pardot Landing Page Editor
Are you a Pardot Administrator who struggles to keep all the landing page styling and layout consistent? You can overcome these challenges and optimise your Pardot Landing Page Editor by selecting the right content region types.
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Get Your Pardot Forms Working in WordPress: Part 2
In Part 1, I talked about getting Pardot Forms Working in WordPress specifically when using a standard Pardot form. This time, I’m going to focus on how to use Pardot Form Handlers in conjunction with WordPress.
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Get Your Pardot Forms Working in WordPress: Part 1
Creating and styling your Pardot forms is one thing, but as a WordPress user, how do you get those forms integrated into your website in a way that both works and looks good?
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Learning The Pardot Lingo
Starting out with Pardot for the first time can be daunting, especially if you don’t know the lingo. Therefore, I’ve put together some terms to help get you started.
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How to Integrate Google Analytics with Account Engagement Forms
Account Engagement Google Analytics Conversion tracking and Google Tag Manager setup is fast becoming one of our top requests from customers. At first look, it is punishingly complicated with very little help available from either Account Engagement or Google. However, once you break the process down it is actually fairly straightforward.
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2 Engagement Studio Programs to Implement Now
There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio:
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Top 8 Email Marketing Metrics for 2019
As an email marketer, you know that data is what it takes to make your campaigns great. But with so much data available now, what email marketing metrics should you be measuring?
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Your List Email Pre-Send Checklist
Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.
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