How to embed an Eventbrite button in Account Engagement Landing Pages
Eventbrite is a well known platform for hosting and promoting events, and by integrating its registration functionality to your account engagement landing page, you can streamline the registration process for your audience.
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Data Cloud & Account Engagement – What you need to know
Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and much more. In this blog, we explore the connection between Data Cloud and Account Engagement (Pardot).
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Tracking Phone Number Clicks in Your Landing Pages
A clickable phone number is a link that opens your phone app with the number pre-populated when accessed from a mobile device. However, tracking the engagement of a phone number link in Account Engagement can be challenging. Here’s a quick workaround we’ve tested and used.
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The new Account Engagement Email builder is here!
It’s been a few years since the release of the Lightning Email Builder, but as of the latest Spring ’24 release, there is a new addition to the family of email builders for Account Engagement.
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Dynamic Content vs Snippets in Account Engagement
With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming. So let’s take it back to some trusty features we see many of our customers utilising.
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Use AI to Generate Content in Account Engagement
In the Spring’24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form of Einstein Assistant. Let’s take a closer look at this tool…
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From Dropdowns to Delight: Transforming the Default Country Field for Better User Experience
Web accessibility has gained significant traction in recent years. Over the past 12 months, here at Nebula, we have shifted our focus to reviewing and discussing accessibility.
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Lead Source Tracking in Account Engagement (Pardot)
Firstly, what is ‘lead source’? Let’s start by defining what a ‘lead source’ actually is and why we use it.
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Prepare for 2024 Changes for Email Senders
Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain could be flagged as spam if you do not prepare. If you are a Marketing Cloud user (Account Engagement or Engagement) and you are concerned about how this might affect you, you’re […]
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Avoid These 6 Email Marketing Mistakes to Maximise Long Term Success
In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions. Whilst the potential benefits are immense, navigating the landscape of email marketing requires finesse, attention to detail and evaluation over time.
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Custom Email Preference Centre – What is it?
An Email Preference Centre is a place where your known prospects can subscribe (or unsubscribe) to the types of communications they receive from you. The intention of having this is to allow your prospects to choose which communications they are interested in reading about.
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Qualifying Existing Contacts from Account Engagement
When designing a lead lifecycle, organisations will typically focus on the journey for a net new lead. Salesforce and Account Engagement’s out-of-the-box features provide an easy route for new prospects to be identified, qualified, handed over to sales and worked through the sales process.
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