Category: Pardot

Optimise your email templates: 2021 and beyond

Posted on November 15, 2021July 7, 2023 by Kyle Blacker

In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by Gmail, Apple Mail, Outlook and Yahoo Mail. Within the world of email marketing, we all know how fiddly some email clients can be (looking at you Outlook), each client supports slightly different features than another. So how do you know: Where to optimise? How to optimise? And what should you focus on to stay ahead of the competition?

Continue reading “Optimise your email templates: 2021 and beyond” →

Top Tools for your Account Based Marketing Strategy

Posted on October 14, 2021April 13, 2022 by Zoe Fisher

Recently, a lot of my customers have been enquiring about how they can improve their Account-Based Marketing (ABM) strategy using Salesforce and Pardot. There are several features available now that can be leveraged for ABM. Read on to find out the different use cases for these tools!

Continue reading “Top Tools for your Account Based Marketing Strategy” →

Apple’s Mail Privacy Protection, What Does it Mean for Marketers?

Posted on October 14, 2021April 13, 2022 by Ben Thomas

In September 2021 Apple released their latest update to iOS which includes a raft of new features. It included one that’s caused quite the stir for marketers: Mail Privacy Protection (MPP).

Continue reading “Apple’s Mail Privacy Protection, What Does it Mean for Marketers?” →

Boost your Customer Experience with NPS Surveys in Pardot

Posted on August 25, 2021April 13, 2022 by Sarah Kelleher

NPS, or Net Promoter Score, surveys are a great way to monitor your customer experience in a consistent and well established way. A simple score from 0 to 10 tells you how likely a customer is to recommend your business. And it allows you to track changes in customer experience over time.

Typically, surveys are hard to set up in Pardot because Forms are linked to Prospect fields. And you don’t want to end up creating a whole bunch of new fields every time you send out a survey. This is where the simplicity and consistency of NPS surveys makes them perfect for Pardot!

When you set up NPS surveys in Pardot, you can automate everything. From triggering the email invite, to capturing the survey submission, and reporting on the results effortlessly from Salesforce. The process is simple, but effective, so let’s get started.

Continue reading “Boost your Customer Experience with NPS Surveys in Pardot” →

Winter’22 Release: Pardot New Features and Updates

Posted on August 20, 2021April 13, 2022 by Zoe Fisher

The Winter’22 release is coming soon. Bringing with it several exciting new features and updates to make every B2B marketer’s dreams come true! As a result, we have additional drag and drop builders. As well as integrations galore. In addition, it will be easier to filter list views in Pardot and Salesforce. Furthermore there are email content improvements and more! Here’s a preview of my favourite new features and updates. Keep an eye out as they’re coming soon to a Pardot near you…

Continue reading “Winter’22 Release: Pardot New Features and Updates” →

Empower your Pardot with Pardot Einstein

Posted on July 30, 2021July 8, 2022 by Jeena Jeeva

Pardot Einstein is a set of AI-powered features for your marketing automation through Pardot. Empower your Pardot with Pardot Einstein today!

Continue reading “Empower your Pardot with Pardot Einstein” →

Integrate your Social Marketing with Account Engagement

Posted on July 28, 2021November 17, 2023 by Dorottya Dvorak

Social marketing connectors have been around for a long time, allowing marketers to manage their social campaigns from Account Engagement. But even though they’ve been available for years, they are easily forgotten and not at all leveraged. So here I am now, trying to shine some light on this great feature.

Continue reading “Integrate your Social Marketing with Account Engagement” →

Pardot Reporting: What, Where and How?

Posted on July 23, 2021April 13, 2022 by Dorottya Dvorak

Over the past years, we have seen many great new features rolled out, all related to Pardot Reporting. However, confusion can rise quickly. It’s not always easy to tell what reporting is available to you, where can you find it, and how you can make the most out of it. Hopefully, my post will help you answer your questions and clear your doubts.

Continue reading “Pardot Reporting: What, Where and How?” →

Custom Object Syncing with Pardot

Posted on July 12, 2021April 13, 2022 by Dorottya Dvorak

As a B2B marketing platform, Pardot offers out-of-the-box connections to Leads, Contacts, Accounts and Opportunities. But what if you want to reference a Custom Object in your Pardot segmentation? There is a way and I’m here to tell you all about it.

Continue reading “Custom Object Syncing with Pardot” →

3 Steps to the Perfect Re-Engagement Campaign

Posted on July 9, 2021April 13, 2022 by Sarah Kelleher

So you want to run a Re-Engagement Campaign in Pardot? Maybe you’ve been doing some list cleaning and discovered you had more inactive prospects than you thought. What now? How do you reach that audience and bring them back into your campaigns?

The answer is three simple steps to an effective re-engagement campaign, inviting your prospects to rediscover your brand.

Continue reading “3 Steps to the Perfect Re-Engagement Campaign” →

Empower your Pardot Super User

Posted on July 7, 2021April 13, 2022 by Zoe Fisher

Pardot account management has been gradually moving over to Salesforce. Now, there are specific permissions you can apply to a permission set, so that your Pardot Super User can manage your Pardot account directly in Salesforce. Empower your Pardot Administrator today by unlocking the Marketing Setup area.

Continue reading “Empower your Pardot Super User” →

All About Pardot Mailability

Posted on June 2, 2021November 8, 2022 by Dorottya Dvorak

One of the greatest new features of the Summer ’21 release allows you to know more about Pardot mailability. But before you upgrade, take a look at the considerations and start planning your mailability strategy.

Continue reading “All About Pardot Mailability” →