As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.
Category: MC Account Engagement
How to Integrate Google Analytics with Account Engagement Forms
Account Engagement
Google Analytics Conversion tracking and Google Tag Manager setup is fast becoming one of our top requests from customers. At first look, it is punishingly complicated with very little help available from either Account Engagement or Google. However, once you break the process down it is actually fairly straightforward.
Continue reading “How to Integrate Google Analytics with Account Engagement Forms”
2 Engagement Studio Programs to Implement Now
There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio: Continue reading “2 Engagement Studio Programs to Implement Now”
Important Update: Google Ads is changing the way you track ad clicks in Account Engagement
“Important: Google Ads parallel tracking will be automatically turned on.”
If you are a marketer then you have probably received this subject line in your inbox Continue reading “Important Update: Google Ads is changing the way you track ad clicks in Account Engagement”
Get The Most Out of Your Email Marketing Campaigns
Although technology is continuously evolving and trends are constantly changing, one thing in the digital media landscape remains clear – Email Marketing is here to stay. I’m here to share what you can do to run a successful Email Marketing Campaign and achieve valuable engagement, attention, leads and sales. Continue reading “Get The Most Out of Your Email Marketing Campaigns”
Win over your Prospects with Engagement Studio
As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated and aligned with sales activities in a nurture program. Engagement Studio allows you to segment your audience and target them with personalised communications. It also offers your prospects a unique customer experience, suited to their preferences.
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Keeping up to date with Engagement Studio
Engagement Studio enables marketers to nurture prospects with customised paths of emails which can be personalised depending on each prospect’s behaviour or criteria that we know about them.
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Is it Time to Spring Clean your Account Engagement?
Now that Spring has sprung and the sunshine is finally starting to make an appearance, there is no better time to clear out your clutter and tidy up that bulging wardrobe. And your Account Engagement account is no different! We have updated our Spring Cleaning blog for 2023. Continue reading “Is it Time to Spring Clean your Account Engagement?”
The Differences Between Account Engagement (Pardot) and Salesforce Campaigns
One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns. In this post, I’ll attempt to untangle the differences between the two and explain what each one is useful for. Continue reading “The Differences Between Account Engagement (Pardot) and Salesforce Campaigns”
Email Marketing is Still Very Much Alive
The landscape of email marketing has changed enormously in the past few years. Now, success in email marketing doesn’t rely on gathering huge numbers of addresses but more on segmenting your audience, automating communications and being much more targeted. Continue reading “Email Marketing is Still Very Much Alive”
Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status
Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful and adds much-needed functionality to the platform.
Build More Targeted Buyer Journeys with Account Engagements Engagement Studio
Engaging with your prospects in real-time has just got a whole lot easier with the launch of Salesforce Account Engagement’s Engagement Studio today. The new interface enables you to build more sophisticated 1-to-1 customer journeys based on a number of insights for both prospects and customers. Continue reading “Build More Targeted Buyer Journeys with Account Engagements Engagement Studio”