With every campaign run, configured automation and email sent, the target of Pardot users is to have a successful account in place. But there are cases when that success is interrupted, when your Pardot is deactivated. This post explains what to do when that occurs.
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New year, new features. Pardot have kicked off 2020 with some really fantastic product updates, due to be released by the 17th January. From HML and Snippets on landing pages and forms, to customisable email resubscribe messages, there’s something for everyone.
Both Pardot and LinkedIn are considered essential elements of a successful B2B marketing strategy. What if you were able to combine the functionalities of two platforms? Well, that is all possible and I’m here to tell you how.
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Chrome have improved their security for users and are moving to a secure-by-default model. This model has the potential to stop third-party cookies from functioning. Find out how this affects your Pardot account below…
You may have already read our blog on Connected Campaigns. (If you haven’t I highly recommend doing that first!) As you connect your Pardot campaigns to Salesforce, you will need to decide whether to sync prospects into those campaigns.
Can you tell what messages your sales teams are sending to your leads and contacts? Did you know there is a way that you can track this? Continue reading to find out how One to One emails can help you.
People I work with know how much I love consistency, especially with naming conventions for campaigns. And really, what could be a better way to begin the year than to start thinking about yours?
“We would like to review the Pardot engagement on our campaigns, how can we do that?”. Working with Pardot customers over the years, this is one of the questions that I hear the most. And now, with the recent updates in Salesforce, we finally have some great solutions to offer.
Continue reading “How to Report on Pardot Engagement in Salesforce”
Trailblazer Community Groups give you the opportunity to meet your peers. Organised by Salesforce customers, they are held on a regular basis (although the frequency is different for different groups) in locations all over the World. This blog will break down what they are, how you can join, and the benefits of doing so.
We see it all the time, teams with fantastic strategical ideas, and wonderful marketers who can’t put their plans into action due to a lack of Pardot knowledge. If this is your team, it’s time to get some training organised. But how do you know what to ask for in a Pardot training session?
One of the most common requests I come across is: “How can users forward Pardot emails to their customers?“. Whether it is for an event invite or a promotional email, simply forwarding a tracked Account Engagement email can cause serious issues.
Continue reading “Should I Forward Account Engagement (Pardot) Emails? No!”
Do you find that no matter how many emails you are sending out from Account Engagement, you just don’t get enough event registration? If so, it might be time to try a new approach…