One of the most common requests I come across is: “How can users forward Pardot emails to their customers?“. Whether it is for an event invite or a promotional email, simply forwarding a tracked Account Engagement email can cause serious issues.
Continue reading “Should I Forward Account Engagement (Pardot) Emails? No!”
One really brilliant use for Pardot Dynamic lists is to use them to pull information about Salesforce Campaign membership. This can be particularly useful when managing your events through Pardot and Salesforce.
Continue reading “Pardot Dynamic Lists and Salesforce Campaign Member Status”
We regularly mention that personalisation is the key to a successful marketing strategy. Pardot offers multiple tools for personalisation, one of them being variable tags. They display specific, known information about your prospects, and can be quite powerful if you know how to use them.
Continue reading “Personalisation in Pardot, but with Caution”
Pardot’s native and robust connector with Salesforce is arguably one of its strongest features. New releases, such as B2B Marketing Analytics, Connected Campaigns and the Lightning App leverage this powerful integration to great effect. Marketing and sales teams are now able to use the same platform for everything, improving collaboration and increasing productivity.
Continue reading “Report on Pardot Marketing Assets in Salesforce With Engagement History”
Have you ever noticed your Pardot emails are displayed as delivered but receive poor open rates in return? If this sounds familiar to you, I’ll let you in on a secret. Your emails are landing in your prospects spam folder! In this post, I’m going to share how you can ensure email delivery and ultimately avoid spam filters.
Continue reading “Never Let Your Emails Get Sent To Spam Again!”
Think YouTube and Vimeo are the only video hosting options? Guess again. Introducing Wistia, a worthy contender. Find out how you can #add video content and integrate it with Pardot.
Continue reading “Amazing Video Content with Wistia in Pardot”
Do you find that no matter how many emails you are sending out from Account Engagement, you just don’t get enough event registration? If so, it might be time to try a new approach…
Pardot is a powerful marketing automation platform with multiple features which can be difficult to keep up with. In this post, I am going to share with you some Pardot automation tools you can use to streamline your marketing efforts and decide which is the right tool for you.
Continue reading “Choosing the Right Pardot Automation Tool”
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these up in Pardot is fairly straightforward, however there is one thing you should be aware of to make sure you don’t get caught out.
Continue reading “Email Preference Centers: Don’t Get Caught Out!”
Have you recently made the leap and joined the Pardot world? Or are you looking for features that can help with your Marketing Automation? Well, look no further as I’m about to share with you some of my favourite Pardot features, that I hope you’ll find helpful.
As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.
As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.
Two of the most common discussion points are around opt-in checkbox texts, as well as linking a privacy policy to a form or landing page.
Continue reading “Privacy Policies: Have we Really Learned from GDPR?”