Ask a room full of senior directors what Marketing does, and you will get a different answer from each person. Marketing is an evolving, multi-faceted function that actually deserves a lot more respect than it receives. Here’s how you can build a Marketing Super-team to achieve your business goals and command respect in the boardroom.
Category: Marketing
Should I Forward Account Engagement (Pardot) Emails? No!
One of the most common requests I come across is: “How can users forward Pardot emails to their customers?“. Whether it is for an event invite or a promotional email, simply forwarding a tracked Account Engagement email can cause serious issues.
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Pardot Dynamic Lists and Salesforce Campaign Member Status
One really brilliant use for Pardot Dynamic lists is to use them to pull information about Salesforce Campaign membership. This can be particularly useful when managing your events through Pardot and Salesforce.
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Personalisation in Pardot, but with Caution
We regularly mention that personalisation is the key to a successful marketing strategy. Pardot offers multiple tools for personalisation, one of them being variable tags. They display specific, known information about your prospects, and can be quite powerful if you know how to use them.
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Report on Pardot Marketing Assets in Salesforce With Engagement History
Pardot’s native and robust connector with Salesforce is arguably one of its strongest features. New releases, such as B2B Marketing Analytics, Connected Campaigns and the Lightning App leverage this powerful integration to great effect. Marketing and sales teams are now able to use the same platform for everything, improving collaboration and increasing productivity.
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Never Let Your Emails Get Sent To Spam Again!
Have you ever noticed your Pardot emails are displayed as delivered but receive poor open rates in return? If this sounds familiar to you, I’ll let you in on a secret. Your emails are landing in your prospects spam folder! In this post, I’m going to share how you can ensure email delivery and ultimately avoid spam filters.
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Amazing Video Content with Wistia in Pardot
Think YouTube and Vimeo are the only video hosting options? Guess again. Introducing Wistia, a worthy contender. Find out how you can #add video content and integrate it with Pardot.
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Spice Up Your Event Registration
Do you find that no matter how many emails you are sending out from Account Engagement, you just don’t get enough event registration? If so, it might be time to try a new approach…
Choosing the Right Pardot Automation Tool
Pardot is a powerful marketing automation platform with multiple features which can be difficult to keep up with. In this post, I am going to share with you some Pardot automation tools you can use to streamline your marketing efforts and decide which is the right tool for you.
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Email Preference Centers: Don’t Get Caught Out!
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these up in Pardot is fairly straightforward, however there is one thing you should be aware of to make sure you don’t get caught out.
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My Top 10 Favourite Pardot Features
Have you recently made the leap and joined the Pardot world? Or are you looking for features that can help with your Marketing Automation? Well, look no further as I’m about to share with you some of my favourite Pardot features, that I hope you’ll find helpful.
Keep Your Platform Organised with Tags
As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.