It’s Summer 2020. You’re getting on in this crazy world and then BAM, Pardot makes the v2 connector available to upgrade to. What’s the v2 connector you ask? Am I on it already? Should I upgrade? All great questions. I’m here to answer them.
Continue reading “Should you be Using the Pardot v2 Connector?”
London’s Calling is Europe’s largest community led event for Salesforce Professionals. At Nebula, it’s one of the Salesforce events we look forward to the most. But we have reasons to be SUPER excited this year…
Continue reading “Why We’re Excited for London’s Calling 2020”
New year, new features. Pardot have kicked off 2020 with some really fantastic product updates, due to be released by the 17th January. From HML and Snippets on landing pages and forms, to customisable email resubscribe messages, there’s something for everyone.
You may have already read our blog on Connected Campaigns. (If you haven’t I highly recommend doing that first!) As you connect your Pardot campaigns to Salesforce, you will need to decide whether to sync prospects into those campaigns.
We see it all the time, teams with fantastic strategical ideas, and wonderful marketers who can’t put their plans into action due to a lack of Pardot knowledge. If this is your team, it’s time to get some training organised. But how do you know what to ask for in a Pardot training session?
Earlier this year, Salesforce introduced Pardot Business Units, a new feature looking to provide regional teams and sub-brands the tools they need to reach their own segmented audiences.
Halloween is fast approaching, and with Halloween comes both tricks… and treats. So to celebrate, here are some of Pardot’s features tricks and treats.
Pardot Operational Emails allow you to send vital information to prospects, even if they have previously unsubscribed. You may be looking to send a critical email to a prospect and find yourself unable to because they have unsubscribed.
Continue reading “Pardot Operational Emails: Why, When and How”
Pardot Tracker Domains have been around for a while, but with the August ’19 release, there’s something new which will make the lives of anyone managing multiple brands from one Pardot instance infinitely easier.
One really brilliant use for Pardot Dynamic lists is to use them to pull information about Salesforce Campaign membership. This can be particularly useful when managing your events through Pardot and Salesforce.
Continue reading “Pardot Dynamic Lists and Salesforce Campaign Member Status”
Dori recently told us about a way to deal with prospects when you have exceeded your database limit which involved the Pardot recycle bin. But what else is this magical bin useful for, and how can we utilise it?
Way back in 2016, Salesforce developed an analytics tool called B2B Marketing Analytics. The idea behind this was to allow data analysis from both Pardot and Salesforce.
Continue reading “Out of the Box With B2B Marketing Analytics”