During the configuration of a new feature anyone can face certain challenges, like when you need to work in a third-party platform all of a sudden. In this post, I’m here to tell you how I came across mine, when I recently used Workbench for Campaigns.
Author: Dorottya Dvorak
Remove Pardot Tests from your Reporting
During campaign execution it is important to run a few Pardot tests to make sure everything is working correctly. However, these can often cause inconsistencies and false data in your reporting. I’m here to share my recommendations for preventing them.
Automate Prospects Nurture from Salesforce
We have been excited about the Pardot Summer ’20 Release since the initial announcements. On a recent Pardot webinar we got the chance to see a new feature in action, with which you can automate prospects nurture from Salesforce directly. It will work through an ‘Add to Engagement Studio list’ action button and will be available in July.
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Let’s Get Excited about the Pardot Summer ’20 Release
With the Pardot Summer ’20 Release we are getting one step closer to a perfect Pardot <> Salesforce alignment. In this release there are many great new features to look forward to, here are the ones I am most excited about.
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Leverage Pardot for OnDemand Webinars
Webinars have become a popular topic with our customers recently as it is a great way to stay in touch with prospects. I am sure that’s the same with you, but have you thought of using Pardot for OnDemand webinars as well?
Pardot Export – What, where and how?
When it comes to healthy account management, Pardot export is one of the tools we leverage the most. This post explains where you can find this functionality and how it can be used. If you are already familiar with the feature don’t walk away, as some things have recently been changed.
What to do when your Pardot is Deactivated
With every campaign run, configured automation and email sent, the target of Pardot users is to have a successful account in place. But there are cases when that success is interrupted, when your Pardot is deactivated. This post explains what to do when that occurs.
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Keep your Pardot and LinkedIn Accounts Connected
Both Pardot and LinkedIn are considered essential elements of a successful B2B marketing strategy. What if you were able to combine the functionalities of two platforms? Well, that is all possible and I’m here to tell you how.
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Find your Naming Convention
People I work with know how much I love consistency, especially with naming conventions for campaigns. And really, what could be a better way to begin the year than to start thinking about yours?
How to Report on Pardot Engagement in Salesforce
“We would like to review the Pardot engagement on our campaigns, how can we do that?”. Working with Pardot customers over the years, this is one of the questions that I hear the most. And now, with the recent updates in Salesforce, we finally have some great solutions to offer.
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Salesforce Basecamp Budapest
As a Hungarian, I find it exciting when platforms that I work with daily become available in Hungary. Salesforce Basecamp Budapest was a great opportunity to see that in person and meet representatives of the Hungarian market.
Personalised Download in Pardot for your Prospects
For certain marketing campaigns you need to find a way to send personalised download files to your Pardot prospects. These situations could be the sending of a certification document or targeted information to your key accounts.
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