4 Use Cases for Pardot Completion Actions
Pardot Completion Actions allow you to perform a range of tasks automatically – as the name would suggest, they happen off the back of an…
Dependent Pardot Form Fields
Pardot Forms can do some pretty cool things. From Progressive Profiling to Kiosk Mode, there is always something more you can be doing with them.…
Spice Up Your Event Registration
Do you find that no matter how many emails you are sending out from Account Engagement, you just don't get enough event registration? If so,…
Pardot Form or Form Handler?
Do you struggle to decide which type of Pardot form is best for your marketing campaigns? Many of my clients have asked my opinion on…
Salesforce CPQ in 5 minutes
If you're not familiar with Salesforce CPQ, it can seem complicated and confusing so I wanted to provide you with a five-minute overview of what…
Driving Customer Success with Pardot
Customer success is one of the most important factors across all business types. When it comes to our customers, we believe it's important to have…
Using Salesforce Opportunity Data for Segmentation in Pardot
So often, we just focus on using personal data we have about our prospects in Pardot for segmentation purposes. But did you know that Salesforce…
Choosing the Right Pardot Automation Tool
Pardot is a powerful marketing automation platform with multiple features which can be difficult to keep up with. In this post, I am going to…
Email Preference Centers: Don’t Get Caught Out!
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these up in Pardot is fairly…
