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How to Develop your Lead Scoring Degradation Strategy

How to Develop your Lead Scoring Degradation Strategy

Scoring is one of the most useful tools available to a Pardot Administrator in terms of perfecting the alignment between Sales and Marketing. But how can a new lead scoring degradation strategy help your business?

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Elevate Your Email Marketing With Various Tools

Elevate Your Email Marketing With Various Tools

As marketers, we’re always looking for new ways to make our campaigns more effective and efficient. If you’re already using Pardot and Salesforce, then you have taken the first big step in your marketing automation journey.

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The Power of Testimonials

The Power of Testimonials

The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a single touchpoint, as that decision is probably being vetted by the business.

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New Pardot Features – Our Top Picks of 2018

New Pardot Features – Our Top Picks of 2018

There is no doubt that Pardot has delivered when it comes to new feature releases during 2018. We can also agree on that the new features this year have given a better user experience in Pardot and also touched on almost all the different functionalities that Pardot has.

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SObjectIndex – The Class You Can Use Everywhere

SObjectIndex – The Class You Can Use Everywhere

There is one Apex class in our Nebula library that we use more than any other: SObjectIndex. It is a generalisation of something that will be familiar to most Apex programmers: a Map of  Ids to SObjects.

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The Dangers of Buying Data

The Dangers of Buying Data

Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and some disastrous ones. Today I’m going to focus on the worst; buying data.

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Behind the Scenes with Email Authentication

Behind the Scenes with Email Authentication

Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes. 

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Salesforce DX Desktop Notifications for Mac

Salesforce DX Desktop Notifications for Mac

Salesforce DX and 2nd Generation Packaging are transforming the development process on the platform. Here’s a tip to help with some of the long-running processes (e.g. building a package version).

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New Feature: Pardot for Lightning

New Feature: Pardot for Lightning

For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!

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Pardot Winter ‘19 Release: Engagement Studio

Pardot Winter ‘19 Release: Engagement Studio

This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio.

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Important Update: Google Ads is changing the way you track ad clicks in Account Engagement

Important Update: Google Ads is changing the way you track ad clicks in Account Engagement

“Important: Google Ads parallel tracking will be automatically turned on.” If you are a marketer then you have probably received this subject line in your inbox

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Opportunity stages, how to get them right

Opportunity stages, how to get them right

I am involved in a lot of Salesforce projects, from initial implementations to rebuilds and refreshes; and everyone will at some point include a discussion about Opportunity Stages. Read my learnings and suggestions to help you get the most of this vital element of Salesforce.

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