The Top 5 Lead Conversion Metrics To Track This Year
Knowing how many leads convert to opportunities is just the start of your lead conversion metrics journey. Deep diving into more detailed metrics will help you optimise revenue from converted leads, figure out what’s working and what’s not, and work out when marketing and sales are wasting valuable time on non-productive leads. Also, they’re easy […]
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Learning The Pardot Lingo
Starting out with Pardot for the first time can be daunting, especially if you don’t know the lingo. Therefore, I’ve put together some terms to help get you started.
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4 Methods to Boost Email Deliverability
Email campaigns are a great way to connect with prospects, and nurture loyalty among current customers. But to do this, your emails need to be getting into prospects inboxes…. and that means keeping email deliverability rates high.
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How to Integrate Google Analytics with Account Engagement Forms
Account Engagement Google Analytics Conversion tracking and Google Tag Manager setup is fast becoming one of our top requests from customers. At first look, it is punishingly complicated with very little help available from either Account Engagement or Google. However, once you break the process down it is actually fairly straightforward.
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2 Engagement Studio Programs to Implement Now
There are practically limitless ways you can use Engagement Studio to connect with your customers. Here are my top two uses for Engagement Studio:
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Top 8 Email Marketing Metrics for 2019
As an email marketer, you know that data is what it takes to make your campaigns great. But with so much data available now, what email marketing metrics should you be measuring?
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Why you need to move to Lightning in 2019
Lightning has now moved on massively to become the premier interface for Salesforce. As such, there is not even a discussion for new arrivals on Salesforce; Lightning is definitely the best option.
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Your List Email Pre-Send Checklist
Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.
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How to Develop your Lead Scoring Degradation Strategy
Scoring is one of the most useful tools available to a Pardot Administrator in terms of perfecting the alignment between Sales and Marketing. But how can a new lead scoring degradation strategy help your business?
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Elevate Your Email Marketing With Various Tools
As marketers, we’re always looking for new ways to make our campaigns more effective and efficient. If you’re already using Pardot and Salesforce, then you have taken the first big step in your marketing automation journey.
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The Power of Testimonials
The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a single touchpoint, as that decision is probably being vetted by the business.
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New Pardot Features – Our Top Picks of 2018
There is no doubt that Pardot has delivered when it comes to new feature releases during 2018. We can also agree on that the new features this year have given a better user experience in Pardot and also touched on almost all the different functionalities that Pardot has.
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