Only 20% Of B2B Marketers Can Tie Revenue To Live Events
It’s no surprise that a new report from Certain and Heinz Marketing shows that fewer than 20% of companies can tie event revenue back to their event budgets. Event management and tracking is a common challenge due to the combination of online and offline elements.
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Top Tips for Effective Form Design
One of the things I love about marketing is that there are very few aspects where there are “right” or “wrong” answers; every week we see debates on campaigns such as the recent Brewdog Pink IPA.
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Event Success with Pardot
The Event Marketing 2018 Benchmarks and Trends report showed that 80% out of the 400 marketers included in the survey believed that live events are critical to their company’s success.
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Review your Invite Emails and Get Ready for the Event Season
Finally the cold days are gone, and we have stepped into the spring season with numerous interesting events planned for the coming months. Organising an event can take weeks or months, and preparing your promotion campaign is one of your most important tasks.
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Never mind the half-baked solution, what was the problem? (The X Y Problem)
As a consultant, and as a developer, one of the most useful things you can do is to take a step back. If someone asks you a question about a detail of a solution they are working on, it’s often worth finding out what problem they were originally trying to solve.
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Are You Ready For Custom Metadata?!
Salesforce are once again staying true to one of their mottos, “Clicks, not code!”, with a release that is currently being tested on the pilot scheme.
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GDPR is coming – is your Salesforce data ready?
Last week’s 3rd London’s Calling event brought together 40 speakers across 6 streams to give the lowdown on the latest and greatest tools techniques and trends for Salesforce trailblazers. Obviously one of the hottest topics was of course GDPR.
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Better ‘Times’ Ahead
There are certain new features which bring a sigh of relief to developers and admins alike, which introduce something we’ve been waiting for for a long time.
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Why Switch to Lightning?
We naturally don’t like change. Not leaving our comfort zone is what we prefer to do. This has also been the case most of the time regarding switching to the Lightning experience. I attended two different sessions that discussed the benefits of switching to Lightning.
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Quip grows following Attic Labs acquisition
It feels as if a new acquisition was announced every week a while back but that it has been a while. However it is always really good to see where the focusses are. This year it looks as if Quip will be one of those focuses.
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GDPR: Why Marketers Should Love It
With January now over, we only have 16 weeks to go until the General Data Protection Regulation kicks in, enforcing changes to how we communicate with our prospects and customers. Following a more strict policy that focuses on customer rights, businesses that have data on EU citizens will have to target prospects who have explicitly […]
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Please don’t use static flags to control Apex Trigger recursion!
Trigger recursion in Apex can be a bit hard to get your head around. Often it is indirect, so hard to diagnose. What can happen is that
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