The Power of Testimonials
The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a single touchpoint, as that decision is probably being vetted by the business.
Read
New Pardot Features – Our Top Picks of 2018
There is no doubt that Pardot has delivered when it comes to new feature releases during 2018. We can also agree on that the new features this year have given a better user experience in Pardot and also touched on almost all the different functionalities that Pardot has.
Read
SObjectIndex – The Class You Can Use Everywhere
There is one Apex class in our Nebula library that we use more than any other: SObjectIndex. It is a generalisation of something that will be familiar to most Apex programmers: a Map of Ids to SObjects.
Read
The Dangers of Buying Data
Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and some disastrous ones. Today I’m going to focus on the worst; buying data.
Read
Behind the Scenes with Email Authentication
Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes.
Read
Salesforce DX Desktop Notifications for Mac
Salesforce DX and 2nd Generation Packaging are transforming the development process on the platform. Here’s a tip to help with some of the long-running processes (e.g. building a package version).
Read
New Feature: Pardot for Lightning
For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!
Read
Pardot Winter ‘19 Release: Engagement Studio
This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio.
Read
Important Update: Google Ads is changing the way you track ad clicks in Account Engagement
“Important: Google Ads parallel tracking will be automatically turned on.” If you are a marketer then you have probably received this subject line in your inbox
Read
Opportunity stages, how to get them right
I am involved in a lot of Salesforce projects, from initial implementations to rebuilds and refreshes; and everyone will at some point include a discussion about Opportunity Stages. Read my learnings and suggestions to help you get the most of this vital element of Salesforce.
Read
Winter ’19 Release Blog
With the nights drawing in, the air getting colder and the countdown to Christmas starting (what, wait, did I just say Christmas?!), it can only mean one thing, the Winter ’19 release is upon us ☺.
Read
Salesforce Automation Overview
Salesforce Automation Overview Salesforces success is largely due to its unrivalled customisation options. The CRM solution can be moulded to your unique business processes, allowing for immeasurable customisation options. Salesforce doesn’t break this trend when it comes to automation.
Read