Your List Email Pre-Send Checklist
Scheduling any email, especially when deploying to large audiences can be an intimidating experience. With any human-based set up, there can always be mistakes, but there are ways to try and limit them.
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How to Develop your Lead Scoring Degradation Strategy
Scoring is one of the most useful tools available to a Pardot Administrator in terms of perfecting the alignment between Sales and Marketing. But how can a new lead scoring degradation strategy help your business?
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Elevate Your Email Marketing With Various Tools
As marketers, we’re always looking for new ways to make our campaigns more effective and efficient. If you’re already using Pardot and Salesforce, then you have taken the first big step in your marketing automation journey.
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The Power of Testimonials
The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase off the back of a single touchpoint, as that decision is probably being vetted by the business.
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New Pardot Features – Our Top Picks of 2018
There is no doubt that Pardot has delivered when it comes to new feature releases during 2018. We can also agree on that the new features this year have given a better user experience in Pardot and also touched on almost all the different functionalities that Pardot has.
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SObjectIndex – The Class You Can Use Everywhere
There is one Apex class in our Nebula library that we use more than any other: SObjectIndex. It is a generalisation of something that will be familiar to most Apex programmers: a Map of Ids to SObjects.
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The Dangers of Buying Data
Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and some disastrous ones. Today I’m going to focus on the worst; buying data.
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Behind the Scenes with Email Authentication
Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes.
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Salesforce DX Desktop Notifications for Mac
Salesforce DX and 2nd Generation Packaging are transforming the development process on the platform. Here’s a tip to help with some of the long-running processes (e.g. building a package version).
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New Feature: Pardot for Lightning
For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!
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Pardot Winter ‘19 Release: Engagement Studio
This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio.
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Important Update: Google Ads is changing the way you track ad clicks in Account Engagement
“Important: Google Ads parallel tracking will be automatically turned on.” If you are a marketer then you have probably received this subject line in your inbox
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