Website Launch for Pardot – Prepare your Initial Tasks
Whether you’re launching a whole new website for your company, or just considering making changes to your existing pages, it’s always best to prepare well in advance and first of all, make a list of what you’d need to look out for.
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B2B Marketing Success – Our Top Tips
One thing my customers always want to know is how other companies are achieving success. The question applies not only to the technology they’re using, but the marketing strategy itself.
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Win over your Prospects with Engagement Studio
As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated and aligned with sales activities in a nurture program. Engagement Studio allows you to segment your audience and target them with personalised communications. It also offers your prospects a unique customer experience, suited to their […]
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Q&A: Integrating Google Analytics and Adwords with Pardot
Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of the most common questions we encounter.
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Is it time to sync your Pardot and Salesforce Campaigns?
As Pardot and Salesforce’s systems and tools become more aligned, a highly anticipated feature is now available; the ability to sync Pardot campaigns with Salesforce campaigns.
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A marketing specific AI acquisition for Salesforce
Another acquisition has taken place by Salesforce and this time it focuses on Marketing, Marketing Cloud to be specific. It is likely though that the abilities this adds will be seen throughout the Einstein ecosystem at some point soon.
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Parameterised Dependency Injection via Custom Metadata Types
Dependency injection using Custom Metadata Types is a great way to write code on Salesforce that is easily extensible. Even if you never actually end up extending your design
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Pardot now allows SSL-enabled URLS – but use with caution!
You can now make your Pardot assets secure with an SSL certificate – which means your content can be hosted on https urls. This long awaited feature is good news for your search rankings as this has become an important indicator for Google to confirm whether content is secure for their users.
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News For You Who Create Marketing Assets in Pardot
Create marketing assets in Pardot What’s new for those who create marketing assets in Pardot after the Summer ’18 release? We have tested them all!
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Why is Release Cadence Important
With the amount you can read on each Salesforce release and Microsoft slowing their release cadence for Dynamics 365 to be slower than Salesforce and Oracle, it seams like a good time to look at why the release cadence is important.
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Automating Repetitive, Internal Processes for Marketing Automation Success
Marketing Automation is not about re-inventing the wheel. It’s just transforming a misshapen, awkward wheel that takes three people to push into a sleek, new one which turns itself.
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Performance Testing of Process Builder vs Apex
The choice between writing custom Apex code or using declarative tools in Salesforce has always been a difficult one to make. Process Builder is capable of more than Workflow was, but it came at a big performance cost. In this article, Roger Mitchell measures that performance cost again. And it looks like things have improved considerably since 2016.
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