Handling Empty Field Values in Pardot
Understanding how Pardot handles data can stop you getting into some sticky situations with your Pardot instance. Pardot’s approach to data is ‘more is more’. What this means is that it would rather have a value in a field than no value at all.
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Passing your Pardot Specialist Exam
As a Pardot user, the Pardot Specialist Exam is a great affirmation of your Marketing Automation career. It will test your familiarity with the Pardot platform, automation, and awareness of the integrations.
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Things We Love About the Pardot Spring ’19 Release
It’s a wonderful time of year, the snow is melting, the sun is starting to appear, and the Pardot Spring ’19 Release is here! Here are our favourite features:
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The cost of not having a data backup
One of the many aspects that many don’t consider when managing Salesforce is protecting your data from loss or corruption. A CRM system is only as powerful as the data you hold in it.
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Ways You Can Use Pardot Automation Rules
There are so many ways you can use automation rules in Pardot, it can be daunting to think of the best uses for them. To help get you started, here’s a list of some of the use cases I’ve seen for Pardot automation rules.
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How Can Custom Redirects Help You?
Updated: 22nd August 2023 Custom Redirects act as personalised tracked links that can be used to optimise your marketing campaigns in many different ways. They allow you to track any link on your website or third party site.
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How to Make Your Emails Accessible
1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That’s potentially a lot of email subscribers who require accessible emails. So what can we do as marketers to be inclusive with our emails, and ensure the customer experience is as positive as possible?
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How to Ensure Stakeholder Buy-in for Marketing Automation Success
You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor.
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Why have an Email Preference Center?
An email preference center offers your prospects a chance to select the type of email communications they would like to receive from you, rather than completely unsubscribing.
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What You Missed at the Pardot Meetup
Last night Nebula hosted the January Pardot meetup in London. These events happen once a month and are a great opportunity to network with other Pardot users, as well as to find out about how they utilise Pardot.
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Got Alignment Issues on iPhone?
There’s nothing worse than building a beautiful email template only to find out it breaks on certain devices. I’ve come across this very strange alignment issue on iPhone repeatedly over the years. If you’ve seen it too, I also have the fix!
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Optimise your Pardot Landing Page Editor
Are you a Pardot Administrator who struggles to keep all the landing page styling and layout consistent? You can overcome these challenges and optimise your Pardot Landing Page Editor by selecting the right content region types.
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