How to Make Your Emails Accessible
1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That’s potentially a lot of email subscribers who require accessible emails. So what can we do as marketers to be inclusive with our emails, and ensure the customer experience is as positive as possible?
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How to Ensure Stakeholder Buy-in for Marketing Automation Success
You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor.
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Why have an Email Preference Center?
An email preference center offers your prospects a chance to select the type of email communications they would like to receive from you, rather than completely unsubscribing.
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What You Missed at the Pardot Meetup
Last night Nebula hosted the January Pardot meetup in London. These events happen once a month and are a great opportunity to network with other Pardot users, as well as to find out about how they utilise Pardot.
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Got Alignment Issues on iPhone?
There’s nothing worse than building a beautiful email template only to find out it breaks on certain devices. I’ve come across this very strange alignment issue on iPhone repeatedly over the years. If you’ve seen it too, I also have the fix!
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Optimise your Pardot Landing Page Editor
Are you a Pardot Administrator who struggles to keep all the landing page styling and layout consistent? You can overcome these challenges and optimise your Pardot Landing Page Editor by selecting the right content region types.
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Why the New Lightning Flow Designer is a Game Changer
In Spring’19, Salesforce is introducing an update to the flow designer moving it out of flash and into the world of lightning.
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5 Ways to Work Better With Your Consultants
We do a lot of work with a wide range of clients, all who have varying levels of in house expertise, therefore all who need something slightly different from us. But what are the best ways to get what you need out of your automation consultants?
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Get Your Pardot Forms Working in WordPress: Part 2
In Part 1, I talked about getting Pardot Forms Working in WordPress specifically when using a standard Pardot form. This time, I’m going to focus on how to use Pardot Form Handlers in conjunction with WordPress.
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Get Your Pardot Forms Working in WordPress: Part 1
Creating and styling your Pardot forms is one thing, but as a WordPress user, how do you get those forms integrated into your website in a way that both works and looks good?
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The Top 5 Lead Conversion Metrics To Track This Year
Knowing how many leads convert to opportunities is just the start of your lead conversion metrics journey. Deep diving into more detailed metrics will help you optimise revenue from converted leads, figure out what’s working and what’s not, and work out when marketing and sales are wasting valuable time on non-productive leads. Also, they’re easy to implement. Let me talk you through them:
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Learning The Pardot Lingo
Starting out with Pardot for the first time can be daunting, especially if you don’t know the lingo. Therefore, I’ve put together some terms to help get you started.
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