Keeping Salesforce Safe and Healthy
When did you last check your Salesforce security settings? Data security is a top priority for many organisations, and this has only been exacerbated since the announcement of GDPR. Just like ourselves, without regular checkups, your Org might not be as healthy as you thought.
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The Beginners Guide to Pardot Templates
If you’ve just started using Pardot, one of the things you will notice is that, unlike many other email marketing platforms, there is no drag and drop template editor. But there is an idea for this floating around the community, which you can vote for here. In the meantime however, I’m going to run you […]
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Landing Page Multivariate Testing in Pardot
With landing page multivariate testing in Pardot you have the opportunity to experiment and review how you can improve your visitor and conversion rates.
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Passing Your Pardot Consultant Exam
The Salesforce Certified Pardot Consultant program is designed for individuals who have experience implementing the Pardot application.
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My Biggest Take Away From London’s Calling…..
…….dont wear heels!!! OK, that’s not entirely true, my biggest take away from London’s calling was the ‘Power of One’ formula and I’ll come onto that shortly, but I do feel compelled to mention that you definitely shouldn’t wear heels to this event, as I did. It’s flat shoes, trainers, all the way….
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Handling Empty Field Values in Pardot
Understanding how Pardot handles data can stop you getting into some sticky situations with your Pardot instance. Pardot’s approach to data is ‘more is more’. What this means is that it would rather have a value in a field than no value at all.
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Passing your Pardot Specialist Exam
As a Pardot user, the Pardot Specialist Exam is a great affirmation of your Marketing Automation career. It will test your familiarity with the Pardot platform, automation, and awareness of the integrations.
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Things We Love About the Pardot Spring ’19 Release
It’s a wonderful time of year, the snow is melting, the sun is starting to appear, and the Pardot Spring ’19 Release is here! Here are our favourite features:
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The cost of not having a data backup
One of the many aspects that many don’t consider when managing Salesforce is protecting your data from loss or corruption. A CRM system is only as powerful as the data you hold in it.
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Ways You Can Use Pardot Automation Rules
There are so many ways you can use automation rules in Pardot, it can be daunting to think of the best uses for them. To help get you started, here’s a list of some of the use cases I’ve seen for Pardot automation rules.
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How Can Custom Redirects Help You?
Updated: 22nd August 2023 Custom Redirects act as personalised tracked links that can be used to optimise your marketing campaigns in many different ways. They allow you to track any link on your website or third party site.
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How to Make Your Emails Accessible
1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That’s potentially a lot of email subscribers who require accessible emails. So what can we do as marketers to be inclusive with our emails, and ensure the customer experience is as positive as possible?
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