Using Salesforce Opportunity Data for Segmentation in Pardot
So often, we just focus on using personal data we have about our prospects in Pardot for segmentation purposes. But did you know that Salesforce Opportunity data can be incredibly useful for segmentation..
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Choosing the Right Pardot Automation Tool
Pardot is a powerful marketing automation platform with multiple features which can be difficult to keep up with. In this post, I am going to share with you some Pardot automation tools you can use to streamline your marketing efforts and decide which is the right tool for you.
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Email Preference Centers: Don’t Get Caught Out!
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these up in Pardot is fairly straightforward, however there is one thing you should be aware of to make sure you don’t get caught out.
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I’ve exceeded my Pardot Usage Limits – what should I do?
It’s very common to exceed your Pardot account’s usage limits. This is a normal scenario encountered by most users at some stage of being a Pardot Admin, so don’t panic. The limits are Pardot’s way to remind your team to keep your account clean and organised.
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Working the Nebula Way
Why Have Values? Being transparent and open is integral in business, and sharing your values is one way to achieve this. It allows customers to see how you work and what you stand for. Doing this demonstrates the consistency in your approach to you work. Customers are therefore more likely to want to work with […]
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My Top 10 Favourite Pardot Features
Have you recently made the leap and joined the Pardot world? Or are you looking for features that can help with your Marketing Automation? Well, look no further as I’m about to share with you some of my favourite Pardot features, that I hope you’ll find helpful.
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Keep Your Platform Organised with Tags
As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.
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Privacy Policies: Have we Really Learned from GDPR?
As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.Two of the most common discussion points are around opt-in checkbox texts, as well as linking a privacy policy to a form or landing page.
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Lead Qualification in Pardot with Review Prospects
One of the greatest benefits of Pardot is the ability to create your own lead qualification processes. With the Pardot Review Prospects feature, you can manually review active prospects to see if they fit your profile.
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User Assignments not Adding up?
Have you ever noticed that some of your prospects are assigned to a certain user in Pardot but when you look in Salesforce they are assigned to a different user? We have seen this inconsistency several times with our clients, and we have the solution ready for correct user assignments.
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Capture New Leads With a Video Platform
How-to videos, webinars and podcasts are today’s most effective tools to share your knowledge and expertise with your audience. So why not include them in your lead generation strategy? Check out a new way to generate new leads with a video platform, Buto.
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Have Your Say in the Future of Salesforce on the IdeaExchange
Ever thought "I wish Salesforce did this" or "Why doesn't Pardot do that"? Well, you aren't alone! Over 1.7 million upvotes have been cast on Salesforce Ideas over the last 12 years.
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