My Top 10 Favourite Pardot Features
Have you recently made the leap and joined the Pardot world? Or are you looking for features that can help with your Marketing Automation? Well, look no further as I’m about to share with you some of my favourite Pardot features, that I hope you’ll find helpful.
Read
Keep Your Platform Organised with Tags
As a Pardot marketer, it’s important to keep your platform organised and follow Pardot best practices to ensure it operates in the way you need it to. Like every other platform, Pardot works best when it’s organised. A worthy way to implement this is through the use of Pardot Tags.
Read
Privacy Policies: Have we Really Learned from GDPR?
As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.Two of the most common discussion points are around opt-in checkbox texts, as well as linking a privacy policy to a form or landing page.
Read
Lead Qualification in Pardot with Review Prospects
One of the greatest benefits of Pardot is the ability to create your own lead qualification processes. With the Pardot Review Prospects feature, you can manually review active prospects to see if they fit your profile.
Read
User Assignments not Adding up?
Have you ever noticed that some of your prospects are assigned to a certain user in Pardot but when you look in Salesforce they are assigned to a different user? We have seen this inconsistency several times with our clients, and we have the solution ready for correct user assignments.
Read
Capture New Leads With a Video Platform
How-to videos, webinars and podcasts are today’s most effective tools to share your knowledge and expertise with your audience. So why not include them in your lead generation strategy? Check out a new way to generate new leads with a video platform, Buto.
Read
Have Your Say in the Future of Salesforce on the IdeaExchange
Ever thought "I wish Salesforce did this" or "Why doesn't Pardot do that"? Well, you aren't alone! Over 1.7 million upvotes have been cast on Salesforce Ideas over the last 12 years.
Read
NebFest: Team building and Hierbas
Being told on your first day that you need to organise NebFest, a 3-day team building event (abroad) in just 5 weeks’ time didn’t allow for new job jitters. I threw myself in to arranging the best team get-together I could.
Read
Which Field Does What?… Pardot Edition!
Pardot is fantastic for many things, but sadly having obvious field names is not one of them. Many people get confused between the Do Not Email, Pardot Hard Bounce, and ‘Opted Out’ fields.
Read
Prospect Audits: Behind the Scenes
There are many hidden gems in Pardot, but one of my personal favourites is the Prospect Audits. You may not have come across this in day to day Pardot use, so I’m going to tell you what it is and how it can help (and fascinate) you.
Read
The Pardot Summer ’19 Release is Finally Here
We have been excited for the Pardot Summer ’19 release for weeks. It’s finally here, and we’re able to share what is coming with you…
Read
Setting Up Round Robin Lead Assignments in Pardot
Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce can require a coded trigger, however in Pardot this process is really straightforward… here’s how!
Read