Customer Success in Salesforce
Customer Success in Salesforce Whether you call it Account Management, Retention Teams or Customer Success the truth is that after sale care (ASC) is of massive importance to a business.
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3 Use Cases for Dynamic Content
What is Dynamic Content? Where might you want to use it? How do you set it up? All of these are valid questions… and you’ll know it all once you finish reading this post!
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Perfect your Pardot Emails with A/B Testing
As email communications are major part of a marketing strategy, it’s important to ensure your emails are always in their best shape. A great way to constantly improve your campaigns is to optimise Pardot emails with A/B Testing functionality.
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Customising Your Pardot Unsubscribe Page
When you have a brand new Pardot instance, the unsubscribe page uses a pretty basic template already sitting in Pardot. It’s not the most inspiring, so customising your Pardot unsubscribe page is something I really recommend doing.
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Salesforce Spring ’19 Release
Spring is the season that brings about another Salesforce release, one bursting with new and exciting features, and we wanted to share a few of our favourites with you all.
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Does Your Salesforce Org Need a Spring Clean?
You’ve seen the signs for some time. The mornings are getting lighter, the weather is getting a little less gloomy, and daffodils are popping up all over the place. That can only mean that Spring is officially here and, just like with your own home, it is time to get your hands dirty and have […]
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Using Lazy Evaluation to Write Salesforce Apex Code Without For-Loops
Functions or for-loops? A developer working in Javascript has access to some really convenient functions on Arrays. Functions like filter() and map() can avoid the need to write for-loops. Is this actually a good thing? Can we write Apex this way?
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Keeping Salesforce Safe and Healthy
When did you last check your Salesforce security settings? Data security is a top priority for many organisations, and this has only been exacerbated since the announcement of GDPR. Just like ourselves, without regular checkups, your Org might not be as healthy as you thought.
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The Beginners Guide to Pardot Templates
If you’ve just started using Pardot, one of the things you will notice is that, unlike many other email marketing platforms, there is no drag and drop template editor. But there is an idea for this floating around the community, which you can vote for here. In the meantime however, I’m going to run you […]
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Landing Page Multivariate Testing in Pardot
With landing page multivariate testing in Pardot you have the opportunity to experiment and review how you can improve your visitor and conversion rates.
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Passing Your Pardot Consultant Exam
The Salesforce Certified Pardot Consultant program is designed for individuals who have experience implementing the Pardot application.
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My Biggest Take Away From London’s Calling…..
…….dont wear heels!!! OK, that’s not entirely true, my biggest take away from London’s calling was the ‘Power of One’ formula and I’ll come onto that shortly, but I do feel compelled to mention that you definitely shouldn’t wear heels to this event, as I did. It’s flat shoes, trainers, all the way….
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