Explaining Marketing Automation to Your Grandparents
Doctors and Lawyers have it incredibly easy. They can explain to complete strangers in one word what they do for a living. They can go home to loved ones and have them truly understand (even at a basic level) what they do for work. Being a Marketing Automation Consultant is different.
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4 Use Cases for Pardot Completion Actions
Pardot Completion Actions allow you to perform a range of tasks automatically – as the name would suggest, they happen off the back of an action. For example, when a prospect completes a form, visits a page or downloads a file.
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Dependent Pardot Form Fields
Pardot Forms can do some pretty cool things. From Progressive Profiling to Kiosk Mode, there is always something more you can be doing with them. Which brings me to the next great feature; Dependent Pardot form fields.
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Spice Up Your Event Registration
Do you find that no matter how many emails you are sending out from Account Engagement, you just don’t get enough event registration? If so, it might be time to try a new approach…
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Pardot Form or Form Handler?
Do you struggle to decide which type of Pardot form is best for your marketing campaigns? Many of my clients have asked my opinion on what they should be using. As I say to them to all, it depends on several aspects, including what they want out of it.
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Salesforce CPQ in 5 minutes
If you’re not familiar with Salesforce CPQ, it can seem complicated and confusing so I wanted to provide you with a five-minute overview of what it is and what it can do.
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Driving Customer Success with Pardot
Customer success is one of the most important factors across all business types. When it comes to our customers, we believe it’s important to have mutual relationships and work proactively in partnership with them.
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Using Salesforce Opportunity Data for Segmentation in Pardot
So often, we just focus on using personal data we have about our prospects in Pardot for segmentation purposes. But did you know that Salesforce Opportunity data can be incredibly useful for segmentation..
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Choosing the Right Pardot Automation Tool
Pardot is a powerful marketing automation platform with multiple features which can be difficult to keep up with. In this post, I am going to share with you some Pardot automation tools you can use to streamline your marketing efforts and decide which is the right tool for you.
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Email Preference Centers: Don’t Get Caught Out!
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these up in Pardot is fairly straightforward, however there is one thing you should be aware of to make sure you don’t get caught out.
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I’ve exceeded my Pardot Usage Limits – what should I do?
It’s very common to exceed your Pardot account’s usage limits. This is a normal scenario encountered by most users at some stage of being a Pardot Admin, so don’t panic. The limits are Pardot’s way to remind your team to keep your account clean and organised.
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Working the Nebula Way
Why Have Values? Being transparent and open is integral in business, and sharing your values is one way to achieve this. It allows customers to see how you work and what you stand for. Doing this demonstrates the consistency in your approach to you work. Customers are therefore more likely to want to work with […]
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