As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers.
Here’s an example of Nebula’s opt-in checkbox text:
We’ve certainly seen these checkbox disclaimers become clearer and more descriptive over the past year. However it’s the subject of privacy policies where there is still plenty of work to be done.
Making privacy policies fit for purpose
Including a link to one of these policies at the bottom of a landing page, or under a form is often seen as the end goal. However, a fascinating opinion piece from the New York Times highlights that most organisations are doing a terrible job at making privacy policies fit for purpose.
Most organisations include a policy to protect themselves legally. This is problematic, because they are forgetting that it’s a privacy policies job to inform website users how their personal information will be captured, stored and used.
Household names, for example Disney, AirBnb, Uber, CNN and Facebook, display privacy policies which are too long or too difficult for most visitors to read.
In the New York Times analysis, some policies took up to 35 minutes to read. Some even had a reading difficulty score calculated as higher than Immanuel Kant’s ‘Critique of Pure Reason’.
Evaluating your policy
- How concise is it?
- Is it transparent and honest?
- Is it written in clear and plain language?