Website Launch for Pardot – Ensure your Tracking is Ready
The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and interest through their online behaviour thanks to web cookies.
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Website Launch for Pardot – Prepare your Initial Tasks
Whether you’re launching a whole new website for your company, or just considering making changes to your existing pages, it’s always best to prepare well in advance and first of all, make a list of what you’d need to look out for.
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B2B Marketing Success – Our Top Tips
One thing my customers always want to know is how other companies are achieving success. The question applies not only to the technology they’re using, but the marketing strategy itself.
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Win over your Prospects with Engagement Studio
As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated and aligned with sales activities in a nurture program. Engagement Studio allows you to segment your audience and target them with personalised communications. It also offers your prospects a unique customer experience, suited to their […]
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Q&A: Integrating Google Analytics and Adwords with Pardot
Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of the most common questions we encounter.
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Is it time to sync your Pardot and Salesforce Campaigns?
As Pardot and Salesforce’s systems and tools become more aligned, a highly anticipated feature is now available; the ability to sync Pardot campaigns with Salesforce campaigns.
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Pardot now allows SSL-enabled URLS – but use with caution!
You can now make your Pardot assets secure with an SSL certificate – which means your content can be hosted on https urls. This long awaited feature is good news for your search rankings as this has become an important indicator for Google to confirm whether content is secure for their users.
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News For You Who Create Marketing Assets in Pardot
Create marketing assets in Pardot What’s new for those who create marketing assets in Pardot after the Summer ’18 release? We have tested them all!
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Automating Repetitive, Internal Processes for Marketing Automation Success
Marketing Automation is not about re-inventing the wheel. It’s just transforming a misshapen, awkward wheel that takes three people to push into a sleek, new one which turns itself.
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Introducing: GetFeedback for Pardot
This Thursday’s newsletter will give you Pardot insights on the importance of customers journeys and how you can use your Engagement Studio for this. The customer is one of our core element for most of us.
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Pardot Summer ’18 Release: New Feature Round-up
If there is one thing that Pardot has really succeeded with this year, it is their amount of new feature announcements. Some of them have been really helpful, while some of them might still have been unused by you.
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Want to Win More Business? It’s All About the Customer Journey…
I was inspired at this year’s World Tour yet again by the focus on customer centricity and how technology enables us to build ever more targeted, personalised and highly effective campaigns.
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