Event Success with Pardot
The Event Marketing 2018 Benchmarks and Trends report showed that 80% out of the 400 marketers included in the survey believed that live events are critical to their company’s success.
ReadManaging Opt-ins and Email Preferences in Pardot
2018 was the year of GDPR. The new EU regulations came into force on 25 May 2018 and have implications for all personal data that is collected, stored, processed and used by companies. It should be an organisation-wide initiative to ensure you start to be (and remain) GDPR-compliant.
ReadNew Pardot feature: SSL for Pardot Vanity URLs announced
With web security becoming an increasingly important trend, and browsers including Google Chrome clearly flagging mixed content to users, one of the most frequent feature requests for Pardot was enabling SSL for Pardot vanity URLs. Previously, Pardot only had an SSL certificate for the go.pardot.com URL, meaning that it was unable to support HTTPS in […]
ReadEmail Campaigns Best Practice
Pardot is a great tool for sending out your email campaigns. It provides you with mobile-friendly templates, options to personalise your emails and ways to automate follow-up actions depending on your audience’s engagement.
ReadOptimise your Email Campaigns
Now that you’ve started to send your first emails through Pardot, you want them to work as best as they can. Here are our top tips for testing and optimising your email campaigns.
ReadGet Your Emails Delivered
You want your prospects to read your emails, that’s why you send them in the first place right? But the first step is ensuring it reaches their inbox
ReadSending your first Pardot email – Checklist
Sending your first Pardot email from a new email service provider can be both exciting and nerve-racking at the same time. Here are the checklist you will want to complete to ensure your first email campaign runs smoothly:
ReadOur guide to the best Pardot email templates
Pardot have many pre-coded email templates that you can use and edit for your emails. We’ve picked out some of our favourites and suggested the type of email communications you can use them for.
ReadCreate your Pardot email templates
Pardot offers you great functionality to easily create mobile-friendly email templates with several design options that you can tailor to your specific needs.
ReadNew Feature! Specify the exact send date in Engagement Studio emails
A few days ago Pardot released a new feature which now allows you to specify the exact date that an email is sent out in an Engagement Program.
ReadPersonalisation, Data and Best Practices in Digital Marketing
In a recent online discussion with CXOTalk, McKinsey’s top digital marketing adviser Robert Tas shared what he thinks are the most important components of digital marketing: personalisation, data, design, marketing technology and operating model – the speed at which we work. All of these five trends are connected by one major goal: to create personalised […]
ReadThe Differences Between Account Engagement (Pardot) and Salesforce Campaigns
One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns. In this post, I’ll attempt to untangle the differences between the two and explain what each one is useful for.
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