Keeping up to date with Engagement Studio
Engagement Studio enables marketers to nurture prospects with customised paths of emails which can be personalised depending on each prospect’s behaviour or criteria that we know about them.
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Pardot is Set to Take Over the World of Marketing Automation
As global companies tend to improve user experience nowadays, Pardot’s localisation feature provides the best solution to this simple problem. As of 2022, Pardot users can use their platforms all over the world in English (default), Japanese, German, French, Spanish and Portuguese languages.
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The Salesforce User Sync (Legacy version)
The Salesforce User Sync is a piece of the greatest functionality for Pardot. It makes the job of a Pardot admin simpler by synchronising Salesforce users to Pardot.
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Real-Time Marketing Automation is a Driver of Profitability
Our preferred marketing automation tool Pardot offers multiple opportunities for automating real-time marketing activities, with Engagement Studio being the most effective and extensive one.
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Dynamic lists are the secret weapon to spring clean your Pardot account
Pardot dynamic lists are an extremely useful tool to automatically build lists of prospects who fulfil certain criteria, with two obvious use cases.
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Top Tips for Effective Form Design
One of the things I love about marketing is that there are very few aspects where there are “right” or “wrong” answers; every week we see debates on campaigns such as the recent Brewdog Pink IPA.
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Event Success with Pardot
The Event Marketing 2018 Benchmarks and Trends report showed that 80% out of the 400 marketers included in the survey believed that live events are critical to their company’s success.
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Managing Opt-ins and Email Preferences in Pardot
2018 was the year of GDPR. The new EU regulations came into force on 25 May 2018 and have implications for all personal data that is collected, stored, processed and used by companies. It should be an organisation-wide initiative to ensure you start to be (and remain) GDPR-compliant.
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New Pardot feature: SSL for Pardot Vanity URLs announced
With web security becoming an increasingly important trend, and browsers including Google Chrome clearly flagging mixed content to users, one of the most frequent feature requests for Pardot was enabling SSL for Pardot vanity URLs. Previously, Pardot only had an SSL certificate for the go.pardot.com URL, meaning that it was unable to support HTTPS in […]
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Email Campaigns Best Practice
Pardot is a great tool for sending out your email campaigns. It provides you with mobile-friendly templates, options to personalise your emails and ways to automate follow-up actions depending on your audience’s engagement.
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Optimise your Email Campaigns
Now that you’ve started to send your first emails through Pardot, you want them to work as best as they can. Here are our top tips for testing and optimising your email campaigns.
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Get Your Emails Delivered
You want your prospects to read your emails, that’s why you send them in the first place right? But the first step is ensuring it reaches their inbox
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