Working as an email marketer can be challenging these days, and you might find yourself frequently pondering the same questions. How can we increase the engagement of our prospects? What is the secret of sending successful emails? I find that these questions can be answered the best with the 5W’s of Communication model.
Category: Marketing
Background Images in Oulook
Making B2B email design exciting and creative is a constant challenge for email marketeers. This challenge is heightened by one email client – Outlook. Outlook makes everything from animated gifs to typography style problematic. One area of email design this is increasingly apparent in is background images.
IP Warming: What, Why and How
IP warming is the practice of gradually increasing the volume of emails that you send with a dedicated IP address. This gradual process helps to establish a reputation with ISPs (Internet Service Providers) as a legitimate email sender. Doing this helps you to establish a good sender reputation, and helps you successfully get your emails into inboxes.
5 Simple Answers to Pardot Questions
Working with multiple Pardot users, I often get asked the same questions. I also see similar questions being asked on the Trailblazer Community. To make your life easier, I’ve rounded up five of the most common Pardot questions and shared the answers below.
Litmus 2020 State of Email Report – The Pardot Take
For several years Pardot has been integrated with Litmus Email Analytics in order to assist marketers with their email campaigns. Litmus is a rendering test tool which offers previews of how your email will look across different email clients, browsers and screen sizes. The Litmus 2020 State of Email Report has recently come out – keep reading to find out more!
Continue reading “Litmus 2020 State of Email Report – The Pardot Take”
Why you should enable HML in Pardot
In 2019 Pardot released a new merge language for personalising emails – Handlebar Merge Language (HML). If you haven’t enabled HML in Pardot yet, you should look to do so soon, I’m sharing some of the reasons why.
Integrating Zoom with Pardot
As we move closer to a World of virtual events, webinars and conferencing platforms are growing exponentially in popularity. One of the fastest-growing webinar platforms is Zoom. Here’s how you can integrate your webinars from Zoom with your Pardot account.
Note: This blog originally detailed two methods of integrating Pardot and Zoom, this has now been updated to reflect Zoom’s Pardot integration method changes from June 2021.
How to integrate Zoom and Pardot
While Zoom is not a native connector in Pardot like Webex, GoToWebinar and ReadyTalk are, you can still connect your accounts for automation Prospect creation in Pardot, and to leverage Pardot’s tools and features!
Step 1. Install the Pardot App to your Zoom account
- Go to the Pardot App in Zoom’s App Marketplace
- Ensure you’re signed in to your Zoom account, and click ‘Install’
- Confirm the Pardot User details, you’ll need the Email, Password, and User API Key. (You can also exclude any domains to block users of those domains from being added to your Pardot lists)
- Click ‘Save’
Easy right? Once you have installed the Pardot App to your Zoom account, you can now look to integrate your individual webinars with your Pardot account!
Step 2. Set up your webinar Lists on Pardot
For each webinar you will need to set up three static lists in Pardot:
- Registrants
- Attendees
- Absentees
Step 3. Select your Pardot Lists to use for your webinar
Once you have set up your lists, navigate to your webinar in Zoom and click on Integration, next to ‘Generate Prospects in Pardot via Lists’ select Configure.
From here you can select your Pardot lists:
Now you can run your webinar, Zoom will automatically update your Pardot lists for you to then use for email marketing and other automation!
Considerations
This integration means that Prospects will be created in Pardot through the API, and added to your specified Lists. Consider the below factors with this API integration:
- Unlike the native webinar connectors, Pardot will not be able to automatically score Prospects based on Registering / Attending a webinar via the Scoring Model.
- The Source Campaign may not be correct, you’ll need to set this using automation.
- Completion Actions that you would typically use on a Pardot Form capturing registrants, such as sending an autoresponder, notifying a user, etc. aren’t available on Pardot lists – use the lists in automation tools to achieve this.
- Reporting is limited, as you aren’t using a Pardot Form or Landing Page to capture conversions, you’ll need to ensure you are reporting on the Campaign level instead.
If you have any questions on using Pardot for webinars, please don’t hesitate to get in touch!
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In case you aren’t using Zoom and using GoToWebinar instead, check out our Webinar Guide which focuses on managing your webinars through the out-of-the-box connection to GoToWebinar!
Leverage Pardot for OnDemand Webinars
Webinars have become a popular topic with our customers recently as it is a great way to stay in touch with prospects. I am sure that’s the same with you, but have you thought of using Pardot for OnDemand webinars as well?
Optimise your Emails For Dark Mode
Dark mode, a hot topic in the tech industry, has made its way into email marketing. But what is dark mode and how is it affecting email marketing? Read on to see the challenges emails face with dark mode, and how you can get around it.
To Be, or Not to Be… Resending Emails?
Resending emails sounds like a logical decision to implement in your marketing campaign but, if your first email hasn’t received good open rates should you bother with resends? My answer: Yes, you should, just not all of them.
Be More personal With One to One Emails
Can you tell what messages your sales teams are sending to your leads and contacts? Did you know there is a way that you can track this? Continue reading to find out how One to One emails can help you.
Creating a Marketing Super-team
Ask a room full of senior directors what Marketing does, and you will get a different answer from each person. Marketing is an evolving, multi-faceted function that actually deserves a lot more respect than it receives. Here’s how you can build a Marketing Super-team to achieve your business goals and command respect in the boardroom.