Recently, a lot of my customers have been enquiring about how they can improve their Account-Based Marketing (ABM) strategy using Salesforce and Pardot. There are several features available now that can be leveraged for ABM. Read on to find out the different use cases for these tools!
Continue reading “Top Tools for your Account Based Marketing Strategy”
The Winter’22 release is coming soon. Bringing with it several exciting new features and updates to make every B2B marketer’s dreams come true! As a result, we have additional drag and drop builders. As well as integrations galore. In addition, it will be easier to filter list views in Pardot and Salesforce. Furthermore there are email content improvements and more! Here’s a preview of my favourite new features and updates. Keep an eye out as they’re coming soon to a Pardot near you…
Continue reading “Winter’22 Release: Pardot New Features and Updates”
Pardot account management has been gradually moving over to Salesforce. Now, there are specific permissions you can apply to a permission set, so that your Pardot Super User can manage your Pardot account directly in Salesforce. Empower your Pardot Administrator today by unlocking the Marketing Setup area.
Many organisations have Pardot Business Units, and need to allow a Prospect to exist in more than one BU. There are a few challenges with this.
Continue reading “Pardot Business Units – Leads and Contacts Syncing to Multiple BUs”
Here at Nebula we are very excited about the upcoming Spring’21 Pardot release. So we’ve outlined a quick summary because we want you to be just as excited for this release as we are!
Bots are an email marketer’s worst nightmare. They mean skewed reporting and manual workarounds to identify true engaged recipients versus the dreaded bots. Since early November, you may have seen a reduction in your bot activity on Pardot. This is due to a new update – Pardot Metrics Guard. And the best part is that you didn’t have to do anything to enable it!
Finally 2020 is almost at an end! Therefore, it’s time to look forward, take control of your organisation’s systems and prepare for the year ahead. So here are some of the articles that you should take a moment to digest in order to have a proactive start to 2021. Don’t forget, Pardot releases come out 3x a year now, with the first one set to go live on February 15th.
You may have already heard that Pardot’s user authentication system will be discontinued in February 2021. This is a major update and critical for Pardot-only Users. Find out more below.
Continue reading “Pardot User Migration: What you need to know”
We have created some handy blogs covering all aspects of the Pardot Email Builder in Lightning Experience release. Find out everything you need to know in this series with these handy blogs.
Continue reading “Pardot Email Builder for Lightning Experience: Blog Series”
Once your Salesforce Administrator has set up Salesforce CMS, you’ll be able to create, manage and deliver content across all of your channels in a way that’s super easy to collaborate with your team and even external contacts. Here, we’ll show you how to use Salesforce CMS and some tips around creating and organising your content.
Salesforce CMS is a one-stop-shop for managing your multi-channel content, straight from Salesforce. Here’s how to set it up, with a view to using the new Pardot Email Builder for Lightning Experience. Continue reading “Pardot Email Builder in Lightning Experience: Setup Salesforce CMS”
One of the most anticipated releases in Pardot history – the Pardot Email Builder in Lightning Experience – was released this month. This new email experience uses the power of lightning to give users the seamless experience of a drag and drop email editor. Here at Nebula, we wanted to share the set up of this shiny new feature, and provide some tips along the way. Continue reading “Setup the Pardot Email Builder in Lightning Experience”