Author: Zoe Fisher

Winter’22 Release: Pardot New Features and Updates

Posted on August 20, 2021April 13, 2022 by Zoe Fisher

The Winter’22 release is coming soon. Bringing with it several exciting new features and updates to make every B2B marketer’s dreams come true! As a result, we have additional drag and drop builders. As well as integrations galore. In addition, it will be easier to filter list views in Pardot and Salesforce. Furthermore there are email content improvements and more! Here’s a preview of my favourite new features and updates. Keep an eye out as they’re coming soon to a Pardot near you…

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Empower your Pardot Super User

Posted on July 7, 2021April 13, 2022 by Zoe Fisher

Pardot account management has been gradually moving over to Salesforce. Now, there are specific permissions you can apply to a permission set, so that your Pardot Super User can manage your Pardot account directly in Salesforce. Empower your Pardot Administrator today by unlocking the Marketing Setup area.

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Pardot Business Units – Leads and Contacts Syncing to Multiple BUs

Posted on April 21, 2021April 13, 2022 by Zoe Fisher

Many organisations have Pardot Business Units, and need to allow a Prospect to exist in more than one BU. There are a few challenges with this.

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Spring’21 Pardot Release Summary

Posted on January 7, 2021April 13, 2022 by Zoe Fisher

Here at Nebula we are very excited about the upcoming Spring’21 Pardot release. So we’ve outlined a quick summary because we want you to be just as excited for this release as we are!

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Pardot Metrics Guard for Email

Posted on December 9, 2020April 13, 2022 by Zoe Fisher

Bots are an email marketer’s worst nightmare. They mean skewed reporting and manual workarounds to identify true engaged recipients versus the dreaded bots. Since early November, you may have seen a reduction in your bot activity on Pardot. This is due to a new update – Pardot Metrics Guard. And the best part is that you didn’t have to do anything to enable it!

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Be Pardot proactive this winter

Posted on November 30, 2020April 13, 2022 by Zoe Fisher

Finally 2020 is almost at an end! Therefore, it’s time to look forward, take control of your organisation’s systems and prepare for the year ahead. So here are some of the articles that you should take a moment to digest in order to have a proactive start to 2021. Don’t forget, Pardot releases come out 3x a year now, with the first one set to go live on February 15th.

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Pardot User Migration: What you need to know

Posted on November 24, 2020April 13, 2022 by Zoe Fisher

You may have already heard that Pardot’s user authentication system will be discontinued in February 2021. This is a major update and critical for Pardot-only Users. Find out more below.

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Pardot Email Builder for Lightning Experience: Blog Series

Posted on November 6, 2020April 13, 2022 by Zoe Fisher

We have created some handy blogs covering all aspects of the Pardot Email Builder in Lightning Experience release. Find out everything you need to know in this series with these handy blogs.

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How To Use Salesforce CMS

Posted on November 6, 2020April 13, 2022 by Zoe Fisher

Once your Salesforce Administrator has set up Salesforce CMS, you’ll be able to create, manage and deliver content across all of your channels in a way that’s super easy to collaborate with your team and even external contacts. Here, we’ll show you how to use Salesforce CMS and some tips around creating and organising your content.

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Pardot Email Builder in Lightning Experience: Setup Salesforce CMS

Posted on November 5, 2020April 13, 2022 by Zoe Fisher

Salesforce CMS is a one-stop-shop for managing your multi-channel content, straight from Salesforce. Here’s how to set it up, with a view to using the new Pardot Email Builder for Lightning Experience. Continue reading “Pardot Email Builder in Lightning Experience: Setup Salesforce CMS” →

Setup the Pardot Email Builder in Lightning Experience

Posted on November 5, 2020July 4, 2022 by Zoe Fisher

One of the most anticipated releases in Pardot history – the Pardot Email Builder in Lightning Experience – was released this month. This new email experience uses the power of lightning to give users the seamless experience of a drag and drop email editor. Here at Nebula, we wanted to share the set up of this shiny new feature, and provide some tips along the way. Continue reading “Setup the Pardot Email Builder in Lightning Experience” →

Reduce, Reuse, Recycle with Snippets!

Posted on September 28, 2020April 13, 2022 by Zoe Fisher

One thing you can never have enough of is time, and one way to save yourself some is by using re-usable ‘Snippets’ in your Pardot email marketing. Here’s how you can use them, and save yourself time by creating re-usable content, which you can recycle for later use! Continue reading “Reduce, Reuse, Recycle with Snippets!” →