This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio.
Continue reading “Pardot Winter ‘19 Release: Engagement Studio”
Author: Dorottya Dvorak
How is Pardot Affected by Launching a New Website?
Is your company planning to make major changes to your website, but you’re not sure what it would mean for marketing automation activities?
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Website Launch for Pardot – Week of the Launch
You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch and now the time is here.
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Website Launch for Pardot – Ensure your Tracking is Ready
The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and interest through their online behaviour thanks to web cookies.
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Website Launch for Pardot – Prepare your Initial Tasks
Whether you’re launching a whole new website for your company, or just considering making changes to your existing pages, it’s always best to prepare well in advance and first of all, make a list of what you’d need to look out for.
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Win over your Prospects with Engagement Studio
As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated and aligned with sales activities in a nurture program. Engagement Studio allows you to segment your audience and target them with personalised communications. It also offers your prospects a unique customer experience, suited to their preferences.
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Pardot is Set to Take Over the World of Marketing Automation
As global companies tend to improve user experience nowadays, Pardot’s localisation feature provides the best solution to this simple problem. As of 2022, Pardot users can use their platforms all over the world in English (default), Japanese, German, French, Spanish and Portuguese languages.
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Build Hyper Collaboration within your Marketing Teams with Quip
Quip has been around in the Salesforce ecosystem for a while, but until now I didn’t have a chance to start exploring it’s capabilities for marketing. Continue reading “Build Hyper Collaboration within your Marketing Teams with Quip”
Real-Time Marketing Automation is a Driver of Profitability
Our preferred marketing automation tool Pardot offers multiple opportunities for automating real-time marketing activities, with Engagement Studio being the most effective and extensive one. Continue reading “Real-Time Marketing Automation is a Driver of Profitability”
Review your Invite Emails and Get Ready for the Event Season
Finally the cold days are gone, and we have stepped into the spring season with numerous interesting events planned for the coming months. Organising an event can take weeks or months, and preparing your promotion campaign is one of your most important tasks. Continue reading “Review your Invite Emails and Get Ready for the Event Season”
GDPR: Why Marketers Should Love It
With January now over, we only have 16 weeks to go until the General Data Protection Regulation kicks in, enforcing changes to how we communicate with our prospects and customers. Following a more strict policy that focuses on customer rights, businesses that have data on EU citizens will have to target prospects who have explicitly given them consent – either via an online form or an event.
Although many marketer see this regulation as a problem, I believe it’s actually a great opportunity to segment our own database and market to those prospects who are actually interested in our news and insights. This will hopefully result in higher open and click rates, and ideally lead to an opt out rate of near zero. Who doesn’t want that?
You now have more than 3 months to run an opt-in campaign on your existing database, convince them why they need to stay on your mailing lists and what they might miss if they don’t give you explicit consent.
In case you need more reasons why GDPR will actually be good for your marketing communications, take a look at the article below from Joe Stanganelli.
The marketers I know tend to fall into one of four categories when it comes to preparedness for the European Union’s General Data Protection Regulation (GDPR):
1. The fretful. (“I’m going to screw things up under GDPR. Oh, no!”)
2. The resigned. (“I’m going to screw things up under GDPR. Oh, well!”)
3. The ignorant. (“What’s GDPR?”)
4. The apathetic. (“Boring!”)I’m here to urge you be a fifth type: The eager. (“GDPR is coming! Oh, boy!”)
Here are the digital marketing strategies you need to know for 2018
The end of 2017 is only weeks away and everyone is slowly getting affected by the Holiday spirit with funny Christmas jumpers, mince pies, holiday office decorations and of course Jingle Bells streaming all day. Continue reading “Here are the digital marketing strategies you need to know for 2018”