One of the most common requests I come across is: “How can users forward Pardot emails to their customers?“. Whether it is for an event invite or a promotional email, simply forwarding a tracked Account Engagement email can cause serious issues.
Continue reading “Should I Forward Account Engagement (Pardot) Emails? No!”
Handlebars Merge Language have long been the main personalisation tool for Salesforce customers. And now, as part of the August ’19 release it is finally available to Pardot customers as well.
Continue reading “Handlebars Merge Language – Now In Pardot”
We regularly mention that personalisation is the key to a successful marketing strategy. Pardot offers multiple tools for personalisation, one of them being variable tags. They display specific, known information about your prospects, and can be quite powerful if you know how to use them.
Continue reading “Personalisation in Pardot, but with Caution”
The Pardot August Release brings us three exciting new features that we have been waiting a long time for. They will soon become available for all Pardot customers, and are expected to be released between 21st and 30th August.
Continue reading “The Pardot August Release With Inspiring Features”
Do you find that no matter how many emails you are sending out from Account Engagement, you just don’t get enough event registration? If so, it might be time to try a new approach…
It’s very common to exceed your Pardot account’s usage limits. This is a normal scenario encountered by most users at some stage of being a Pardot Admin, so don’t panic. The limits are Pardot’s way to remind your team to keep your account clean and organised.
Continue reading “I’ve exceeded my Pardot Usage Limits – what should I do?”
One of the greatest benefits of Pardot is the ability to create your own lead qualification processes. With the Pardot Review Prospects feature, you can manually review active prospects to see if they fit your profile.
Continue reading “Lead Qualification in Pardot with Review Prospects”
How-to videos, webinars and podcasts are today’s most effective tools to share your knowledge and expertise with your audience. So why not include them in your lead generation strategy? Check out a new way to generate new leads with a video platform, Buto.
We have been excited for the Pardot Summer ’19 release for weeks. It’s finally here, and we’re able to share what is coming with you…
Continue reading “The Pardot Summer ’19 Release is Finally Here”
As email communications are major part of a marketing strategy, it’s important to ensure your emails are always in their best shape. A great way to constantly improve your campaigns is to optimise Pardot emails with A/B Testing functionality.
Continue reading “Perfect your Pardot Emails with A/B Testing”
With landing page multivariate testing in Pardot you have the opportunity to experiment and review how you can improve your visitor and conversion rates.
Continue reading “Landing Page Multivariate Testing in Pardot”
Are you a Pardot Administrator who struggles to keep all the landing page styling and layout consistent? You can overcome these challenges and optimise your Pardot Landing Page Editor by selecting the right content region types.