New
Are you ready for Agentforce? Take our assessment to find out today!
    • Expertise
          • Product

          • Sales Cloud
          • Service Cloud
          • Account Engagement
          • Marketing Cloud Next
          • Revenue Cloud
          • Agentforce
          • Data 360 (Data Cloud)
          • CRM Analytics
          • Tableau Next
          • Experience Cloud
          • Industry

          • Manufacturing
          • Healthcare
          • High Tech
          • Financial Services
          • Media & Entertainment
    • Solutions
      • Consulting
      • Implementation
      • Managed Services
      • Health Check
      • Training
    • About Nebula
      • We Are Nebula
      • Meet the Team
      • Join Our Team
    • Resources
    • Login
    • Get in Touch
Share:

Pardot Form or Form Handler?

by Nebula Consulting
19th July 2019 • 1 min read
Nebula Consulting
Share:

Do you struggle to decide which type of Pardot form is best for your marketing campaigns? Many of my clients have asked my opinion on what they should be using. As I say to them to all, it depends on several aspects, including what they want out of it.

Some key questions to ask yourself when deciding which type of Pardot form to use are:

  • Do you require progressive profiling?
  • What actions are required based on the form submission?
  • Do you already have a form you want to use?
  • What metrics do you want to track?

I have put together a list of features each type of Pardot form has. Knowing the differences should help you make your decision a little easier.

Form Form Handler
  • Progressive profiling
  • Protects against bots
  • Provides form views and error data
  • Integrates with Pardot landing pages
  • Enables Kiosk mode for your events
  • Base automation rules on form views
  • Displayed Pardot thank you content after form submission
  • Integrates with third-party forms
  • Maintains current lead flow
  • Integrates with Salesforce Web-to-lead forms
  • Supports custom front-end editing

Still need help deciding on which form to use?

Contact us today, we will be happy to help!

Find related resources by topic

Marketing

You may also be interested in

Fix the Foundations: Success in the Agentic Era Marketing Edition
Blog
Marketing

Fix the Foundations: Success in the Agentic Era Marketing Edition

We hear the announcements and on repeat about how the Agentic Era is here to transform the B2B and B2C landscapes. These changes will enable…

4 min read Read Blog
Laying the Right Foundations
Success Story
Account Engagement Sales Cloud

Laying the Right Foundations

Complex processes and cautious stakeholders hindered Redwheel's CRM adoption. Nebula's Account Engagement and Salesforce audits mapped the journey, restoring confidence and delivering a strategic roadmap for a powerful, sales-enabled CRM.

May 27, 2025 Read Customer Story
How to Avoid Completion Action Limits in Account Engagement (Pardot) Using Engagement Studio
Blog
Marketing

How to Avoid Completion Action Limits in Account Engagement (Pardot) Using Engagement Studio

Conditional completion actions and completion actions, while powerful, can quickly consume the available limits on your forms and form handlers. If you’ve been creating and managing…

3 min read Read Blog
Aligning Marketing and Sales for a Global Insurer
Success Story
Account Engagement Sales Cloud

Aligning Marketing and Sales for a Global Insurer

Poor email deliverability and disconnected data misaligned Lockton's sales and marketing. Nebula's Salesforce and Account Engagement integration established governance, delivering a 97% delivery rate, 25 empowered users, and transparent insights.

Apr 30, 2025 Read Customer Story
Upgrade Your Form UX with Toggle Switches
Blog
Marketing

Upgrade Your Form UX with Toggle Switches

If you would like to modernise your forms, provide a slicker user experience, and match contemporary web design, follow our mini guide that helps you…

2 min read Read Blog
Creating a seamless membership experience
Success Story
Account Engagement Sales Cloud Service Cloud

Creating a seamless membership experience

Data silos and disparate systems hindered the World Travel and Tourism Council's membership experience. Nebula's Cvent integration, record cleansing and automated invoicing delivered rapid efficiency, unified data, and a 10-year partnership.

Jan 30, 2025 Read Customer Story
Account Engagement Landing Page Conversion Mastery
Blog
Marketing

Account Engagement Landing Page Conversion Mastery

Building pages that truly perform in Account Engagement isn't just about clicking buttons; it's about strategy, technical finesse, and empathy for the user. Here’s my…

5 min read Read Blog
Targeted Sales Enablement for Users
Success Story
Account Engagement CRM Analytics Sales Cloud

Targeted Sales Enablement for Users

Stale opportunities and missing data delayed Clarion Events' pipeline. Nebula's Einstein Next Best Action delivered intuitive guidance, surging stage moves by 132%, doubling activities, capturing crucial VAT details, and boosting CRM adoption.

Jan 3, 2025 Read Customer Story
5 Hidden Snags in Account Engagement
Blog
Marketing

5 Hidden Snags in Account Engagement

Managing Salesforce Account Engagement (Pardot) requires more than just marketing knowledge. Even in a well-established org, you can sometimes hit some invisible walls. Below are…

4 min read Read Blog
5 new Marketing Cloud Next features we’re excited to try
Blog
Marketing

5 new Marketing Cloud Next features we’re excited to try

The Spring ’26 release is here, and it’s a significant milestone for Marketing Cloud Next (also known as Agentforce Marketing). This release focuses on making…

4 min read Read Blog
Nebula

Our journey started in 2012 with a clear vision and core values. Nebula is dedicated to empowering our customers through fostering relationships founded on collaboration, flexibility, and trust.

  • We Are Nebula
  • Resources
  • Join Our Team
  • Terms and Conditions
  • Privacy Policy
The Space Aldgate,
Irongate House,
22-30 Dukes Place,
London EC3A 7LP
+44 207 112 8026
Get in Touch
Copyright © 2026 Nebula Consulting. All Rights Reserved.