Should I Forward Account Engagement (Pardot) Emails? No!
One of the most common requests I come across is: “How can users forward Pardot emails to their customers?“. Whether it is for an event invite or a promotional email, simply forwarding a tracked Account Engagement email can cause serious issues.
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Pardot Tracker Domains… What’s New?
Pardot Tracker Domains have been around for a while, but with the August ’19 release, there’s something new which will make the lives of anyone managing multiple brands from one Pardot instance infinitely easier.
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Debugging For Salesforce Developers
A bug has been reported in production and there’s no obvious path to the problem. What are you going to do? A build process is failing and the errors make no sense. What are you going to do? A report is showing you things in the data that just shouldn’t happen. What are you going […]
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Pardot Dynamic Lists and Salesforce Campaign Member Status
One really brilliant use for Pardot Dynamic lists is to use them to pull information about Salesforce Campaign membership. This can be particularly useful when managing your events through Pardot and Salesforce.
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Handlebars Merge Language – Now In Pardot
Handlebars Merge Language have long been the main personalisation tool for Salesforce customers. And now, as part of the August ’19 release it is finally available to Pardot customers as well.
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Salesforce 1st XV
With the start of the Rugby World Cup 2019, we have come up with a Salesforce Rugby XV. There was a lot of discussion, but we believe that this team could take on any other system to chase the egg and come out on top.
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Personalisation in Pardot, but with Caution
We regularly mention that personalisation is the key to a successful marketing strategy. Pardot offers multiple tools for personalisation, one of them being variable tags. They display specific, known information about your prospects, and can be quite powerful if you know how to use them.
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Need real-time information from your Salesforce Dashboards?
Well, with the Enhance Salesforce Dashboards Chrome extension, now you can!
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Go Green with Pardot’s Recycle Bin
Dori recently told us about a way to deal with prospects when you have exceeded your database limit which involved the Pardot recycle bin. But what else is this magical bin useful for, and how can we utilise it?
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Out of the Box With B2B Marketing Analytics
Way back in 2016, Salesforce developed an analytics tool called B2B Marketing Analytics. The idea behind this was to allow data analysis from both Pardot and Salesforce.
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Changing Your Salesforce-Pardot Connector User
A dog is for life, not just for Christmas. The same cannot always be said for the Salesforce-Pardot connector user. There may come a time where the existing Salesforce connector user on your Pardot account just isn’t what you’re after anymore, and you’ll want to change it.
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Report on Pardot Marketing Assets in Salesforce With Engagement History
Pardot’s native and robust connector with Salesforce is arguably one of its strongest features. New releases, such as B2B Marketing Analytics, Connected Campaigns and the Lightning App leverage this powerful integration to great effect. Marketing and sales teams are now able to use the same platform for everything, improving collaboration and increasing productivity.
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