Resubscribe Prospects Automatically in Pardot
Next in the series of amazing new features Pardot have rolled out this autumn is ‘Allow Prospects to Resubscribe to Pardot Emails’. This allows marketers to automatically ask prospects to resubscribe if they fill in a form while opted out.
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Personalised Download in Pardot for your Prospects
For certain marketing campaigns you need to find a way to send personalised download files to your Pardot prospects. These situations could be the sending of a certification document or targeted information to your key accounts.
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Trick or Treat With Pardot
Halloween is fast approaching, and with Halloween comes both tricks… and treats. So to celebrate, here are some of Pardot’s features tricks and treats.
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Pardot is Activating IP Location!
Pardot already offers the option to add IP location to your account, but they have recently announced that this feature will soon be enabled on all Pardot accounts!
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Pardot Operational Emails: Why, When and How
Pardot Operational Emails allow you to send vital information to prospects, even if they have previously unsubscribed. You may be looking to send a critical email to a prospect and find yourself unable to because they have unsubscribed.
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Should I Forward Account Engagement (Pardot) Emails? No!
One of the most common requests I come across is: “How can users forward Pardot emails to their customers?“. Whether it is for an event invite or a promotional email, simply forwarding a tracked Account Engagement email can cause serious issues.
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Pardot Tracker Domains… What’s New?
Pardot Tracker Domains have been around for a while, but with the August ’19 release, there’s something new which will make the lives of anyone managing multiple brands from one Pardot instance infinitely easier.
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Debugging For Salesforce Developers
A bug has been reported in production and there’s no obvious path to the problem. What are you going to do? A build process is failing and the errors make no sense. What are you going to do? A report is showing you things in the data that just shouldn’t happen. What are you going […]
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Pardot Dynamic Lists and Salesforce Campaign Member Status
One really brilliant use for Pardot Dynamic lists is to use them to pull information about Salesforce Campaign membership. This can be particularly useful when managing your events through Pardot and Salesforce.
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Handlebars Merge Language – Now In Pardot
Handlebars Merge Language have long been the main personalisation tool for Salesforce customers. And now, as part of the August ’19 release it is finally available to Pardot customers as well.
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Salesforce 1st XV
With the start of the Rugby World Cup 2019, we have come up with a Salesforce Rugby XV. There was a lot of discussion, but we believe that this team could take on any other system to chase the egg and come out on top.
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Personalisation in Pardot, but with Caution
We regularly mention that personalisation is the key to a successful marketing strategy. Pardot offers multiple tools for personalisation, one of them being variable tags. They display specific, known information about your prospects, and can be quite powerful if you know how to use them.
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